DALLAS—Motel 6 recently announced the opening of its 1000th Motel 6/Studio 6 property and the first corporately-built and owned location to feature the new “Phoenix” room design. The property in Biloxi, Miss., showcases the chain’s room of the future, with a modern, European boutique-style design. This event also represents a rebirth for Motel 6 in Biloxi, as the original location was destroyed by Hurricane Katrina in 2005.
In addition to its modern styling, the Phoenix design also incorporates a number of green and environmentally friendly features, such as wood-effect laminate flooring made of 80 percent pre-consumer recycled material, as well as the company’s ongoing Earth-friendly initiatives like the fluorescent light bulb and battery recycling program, the use of technologically advanced heating and cooling systems, and water conservation measures.
“The 1000th property is a great milestone in Motel 6/Studio 6 history, and we’re proud to be rebuilding in Biloxi,” said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. “With all that this region went through during and after Katrina, Motel 6 is glad to play a small part in the rejuvenation of the Mississippi Gulf Coast.”
In honor of the opening and the 1000th property milestone, the first guest to stay at the new property was charged $6 for the night—the original Motel 6 room rate dating back to 1962, and the reason for the Motel 6 name.
The efficient, simple and modern design of the Phoenix represents a change for economy lodging in both appearance and environmentally-conscious practices. The Phoenix prototype was first unveiled by Motel 6 in March of 2008. In addition to the wood-effect flooring, the room also includes ambient lighting, a multi-media panel for mp3 players, CD players and laptop computers, Wi-Fi internet access, a settee/banquette seating area, and a 32-inch flat-screen TV. Currently, Motel 6 corporate properties in select markets around the country are being renovated with elements of the new prototype.
Go to Motel 6.
