Home Publisher's Point of View Number of Booking Sites Recognizing Green Efforts Continues to Grow

Number of Booking Sites Recognizing Green Efforts Continues to Grow

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Glenn Hasek

Is formally identifying your property as a green hotel becoming more important? That certainly seems to be the case with an increasing number of organizations saying they will recognize green or sustainable hotels on their websites.

Back in September, according to Bloomberg, Google began labeling hotels as “Eco-Certified” in its global search results, with a leaf-shaped icon next to the hotel’s name. The new feature relies on 29 certification programs to establish a hotel’s green credibility. The term “green hotel” has quadrupled in search volume since March 2020, according to Google Trends.

Earlier this month, Booking.com, one of the world’s leading digital travel platforms, announced the inaugural launch of its Travel Sustainable badge, a sustainability measure that will provide information to travelers all over the world looking to make more sustainable travel choices. The badge is available to any kind of property that has implemented a combination of sustainable practices that meet the requisite impact threshold for their destination. The property need not be part of any certification program.

Designed to be applicable to a wide range of property types, from apartments, B&Bs and holiday homes to hotels, resorts and even treehouses, and adaptable to local realities and considerations, the initiative is highly unique, Booking.com says. The goal of the badge is to make credible recognition of impactful sustainability efforts attainable for more properties worldwide and to provide travelers with a transparent, consistent, and easy-to-understand way to identify a wider range of more sustainable stays, no matter where they want to travel.

What Bidroom is Doing

Bidroom participants are able to easily find hotels that have been awarded one of a number of eco-labels through their “eco-certified” designation. Accommodations that achieve this certification need to meet rigorous standards, including reduction of CO2 emissions, energy usage and water usage, proper waste management, conscious use pesticides, and promotion of sustainable services and food.

While TripAdvisor has not actively promoted its GreenLeaders program for hotels in a long time, it still identifies properties on its site that are part of the program with a leaf along with a description of the various steps the hotel is taking to reduce its environmental impact.

A new World Travel & Tourism Council and Trip.com Group report found that more than eight out of 10 (83 percent) global travelers say they would make sustainable travel a priority in the future. The report is one of several that have found this same travel preference.

What I have discovered over the years is that it is not that easy maintaining a booking website that highlights a property’s green attributes. It takes money. It takes people to do the managing and updating and it takes marketing and PR—a lot of consistent marketing and PR—to get the word out about a program. It will be interesting to see if these online programs really catch on in a big way.

Glenn Hasek can be reached at greenlodgingnews@gmail.com.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

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Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 22,761 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

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The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 22,761. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

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As always, I can be reached at greenlodgingnews@gmail.com.

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