COMMERCE, CALIF.—Nora Lighting has appointed Diversified Group as its new commercial representative agent in Metro New York and Long Island markets, announced Nora President and CEO Fred Farzan. Diversified New Jersey, Inc. will now represent Nora Lighting products through five boroughs of New York City (Manhattan, Queens, Brooklyn, Bronx, and Staten Island).
“The Diversified group is among the most prestigious rep firms in the Northeast. We are looking forward to continued success as we continue to grow with Diversified,” said Farzan. “This rep change, with our new distribution center in Edison, New Jersey, will help us better serve our customers.”
Diversified Lighting has been around for almost 60 years and has 130 employees. Their territory footprint is the Philadelphia market, the New Jersey market and now the Metro New York market. Nora Lighting and Diversified Lighting have already partnered as Nora’s rep agent in the Philadelphia market and New Jersey market and now take their expertise to the New York Metro market. Their strengths are in the multifamily/stock and flow arena, design build community, and specification sales.
Nora Lighting is a recognized leader in the development and introduction of LED lighting products and offers one of the industry’s most comprehensive LED lines including: dedicated and retrofit downlights; track and rail fixtures; panels; troffers; MLS (multi-lighting systems) multiple recessed; linear lighting; accent lighting; under cabinet lighting; RLM shades; puck lights; tape lights; pendants; cylinders; step lights; and emergency/exit signs.