Whether you realize it or not, you are deeply involved in the wellness movement. If you do not provide an environment in your guestrooms that is conducive to sleep, your wellness score? Zero. How do your guestrooms stack up when it comes to Circadian Health? Yes, there is such a thing and it was the number one 2020 Global Wellness Trend, according to the Global Wellness Institute.
Believe it or not, New York City’s Equinox Hotel has sleep coaches who analyze a guest’s circadian rhythm state. (I would love to see the resumé of a sleep coach. “GREAT at napping.” Or a social media review of one. “She was hypnotic.”)
Conversation about wellness is exploding in our industry and throughout all of travel—not only how we sleep but also what we breathe, how we breathe, what we eat, how we exercise, how we quiet our minds, and much more. According to the Global Wellness Institute, wellness used to be comprised of more discrete, siloed markets (i.e., the fitness or spa industries) but now everything is converging in, and around, wellness, and the concept is remaking whole industries and categories of living—whether fashion, real estate, or tourism. Look up “wellness” on Green Lodging News and 47 pages of articles come up.
Wellness has to do with the physical structure one is in, how it is designed, how it is operated, and how it is even marketed. One of the other top 2020 Global Wellness Trends: The Wellness Sabbatical—folks seeking three weeks or more away from their work routines in order to decompress and find balance in their lives. Are you prepared to cater to or market to travelers in search of this type of experience?
The wellness economy is valued at $4.5 trillion worldwide. This past week, the International WELL Building Institute (IWBI) announced that it has passed the 500-million-square-foot mark of buildings registered and certified under the WELL Building Standard (WELL). The milestone quickly follows this month’s earlier announcement that the number of WELL Accredited Professionals (APs) and registrants has exceeded 10,000, further evidence of the accelerating growth of the global movement to help people thrive through better buildings and communities and stronger organizations. Last year, the Inn at Moonlight Beach in Encinitas, Calif. became the world’s first WELL-certified hotel. (See article.)
Seeing an opportunity to capitalize on the explosion of interest in wellness, Emerald Expositions, producer of the HD Expo + Conference, The Hotel Experience, and Boutique Design NY, has joined with The International Well Building Institute and the American Society of Interior Designers to produce The Well Conference. It will be held March 29 to April 1 at the Fairmont Scottsdale Princess in Arizona. Be sure to check out the details. The keynote speaker will be CNN Chief Medical Correspondent and neurosurgeon, Dr. Sanjay Gupta.
Soon, Green Lodging News will dedicate an editorial section of its website to wellness. Be sure to watch for it. It’s time to get up to speed on the wellness movement.
Green Lodging News Adds Hotel Emporium Video to Website
Green Lodging News has added a Hotel Emporium video to the Vendor Videos section of its website. Hotel Emporium has just introduced Eco Pod by Terra Green, sustainable innovation giving hotels worldwide a one-stop solution to face plastic waste and bacteria contamination arising from bulk liquid dispensers. The packaging is fully compostable with bamboo, sugarcane, and wood fibers, plus soy-based ink printing. It is a waste stackable product containing up to four uses, ensuring a bacteria-free environment and easy disposal. It is a water-activated, powder-based amenity collection allowing lighter transportation and lower carbon footprint. Just add water to use. The current range includes shampoo, conditioner, and body wash.
As a leader in manufacturing guest care products servicing 11,000+ hotels worldwide, Hotel Emporium is fully committed to sustainability by what it refers to as Ecolosophy. Ecolosophy is its fully integrated Sustainability Awareness Program to have an Environmentally Friendly Work Place and Manufacturing Practices, the promotion of Environmentally Friendly Products, and aiding Proactive Sustainable Organizations.
Who is Your Sustainability Champion?
Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at email@example.com.
Looking for Guest Columnists
Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at firstname.lastname@example.org.
Get in the Green Suppliers Spotlight!
Green Lodging News, lodging’s leading environmental news source, now publishes Green Suppliers Spotlight, an e-blast to 20,407 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)
Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)
Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.
Planning Advertising for 2020?
Green Lodging News is accepting reservations for advertising spots for 2020. Many excellent spots are available on our new website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2020 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at email@example.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.
Newsletter & Green Supplier Spotlight Circulation
The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 20,407. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail firstname.lastname@example.org to be added to our list.
Green Lodging News & Social Media
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