SACRAMENTO, CALIF.—The California Hotel & Lodging Association (CHLA), in partnership with Oxford Economics, announced Hotel Caring, an initiative to showcase the positive social impact the lodging industry has on local communities. “Our California hotels every day extend kindness and goodwill to guests, employees and our communities not to gain recognition, but simply because service is what we do,” said Dhruv Patel, Chair of CHLA’s Board of Directors. Results of a pilot study in San Diego early in 2024 demonstrated the far-reaching impacts hotels have on community benefits, which led Hotel Caring’s expansion to include more regions of the state. “Hotels play important roles in local communities,...

NATIONAL REPORT—Parking revenues have increased by 23.1 percent from 2019 to 2023, based on a sample of U.S. properties in CBRE’s Trends in the Hotel Industry database, which is more than four times greater than the growth rate for total hotel revenues during that period. Not only is parking a growing source of revenue, but it is relatively profitable as well. In 2023, parking department profit margins for the CBRE sample were 61.3 percent of total department revenue, while the average profit margin for all other-operated departments was 58.7 percent at those hotels. While the contribution to revenues and profits is welcome...

COSTA RICA—Big Five Tours & Expeditions (Big Five), a distinguished member of the World Travel & Tourism Council (WTTC), announced new Costa Rica Programs and its latest initiative in Costa Rica aimed at combating overtourism through the adoption of the WTTC’s Community Conscious Travel global campaign. With decades of experience in sustainable tourism, Big Five is renowned for its innovative approach to preserving cultural heritage and supporting local economies and this new focus in Costa Rica builds on Big Five’s successes in Kenya, Colombia, Sri Lanka, Peru and many other places. Through its newly launched programs in Costa Rica, such as those featured...

MCLEAN, VA.—The Responsible Online Gaming Association (ROGA), an independent trade association advancing the industry’s commitment to promote responsible online gaming, announced that Bally’s Corporation (Bally’s) is joining the Association in support of ROGA’s mission to enhance responsible gaming (RG) initiatives and best practices and empower consumers to make informed decisions about their online play. Bally’s will work in collaboration with ROGA’s existing members—bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital and PENN Entertainment—to promote responsible online gaming, fund independent peer-reviewed research, develop evidence-based responsible gaming best practices and drive consumer education and awareness. “We are thrilled to welcome Bally’s to ROGA—further demonstrating the collaborative effort of the iGaming...

AMSTERDAM—A new series of online training sessions for hospitality businesses, focusing on community engagement, energy and greenhouse gases, as well as food and water management, has been developed by Booking.com in collaboration with UN Tourism. The courses have been launched on the Tourism Online Academy (TOA), a collaborative project between UN Tourism and IE University. The four Massive Open Online Courses (MOOCs) address crucial aspects of sustainability to drive change in production and consumption patterns. While targeted at hospitality businesses, the courses are also available to the general public. They focus on: Energy and climate action: For hospitality, efficient energy...

LAAMU ATOLL, MALDIVES—Six Senses Laamu commemorates the one-year anniversary of its Sea Hub of Environmental Learning in Laamu (SHELL), highlighting the resort’s steadfast dedication to marine conservation and environmental education. In March 2023, Six Senses Laamu unveiled the SHELL on its sunset beach, marking a pivotal milestone in the journey toward fostering environmental awareness and education. The 2,336 square-foot (217 square-meter) immersive exhibition space invites resort guests, hosts, and Maldivian residents to explore and learn about the colorful and vibrant local marine life. Investing further in marine conservation, the SHELL houses a working marine laboratory run by the Maldives Underwater Initiative (MUI),...

GULF BREEZE, FLA.—Innisfree Hotels prides itself on being an Employer of Choice in the communities across the Southeastern U.S. where it owns and manages properties. One of the ways it stands out is through an inclusive partnership with Project SEARCH, a nationwide program that prepares young people with significant disabilities for success in competitive integrated employment. Innisfree Hotels has hosted Project SEARCH sites since 2018, with current interns working and learning at six properties in Fort Walton Beach and Pensacola Beach. Through Project SEARCH, interns who are typically ages 18 to 22 spend a school year rotating through the Hilton Garden Inn and...

NEW YORK—The Hospitality Show, the industry’s leading technology and operations event produced by Questex and The American Hotel & Lodging Association (AHLA), announced a slate of sustainability programming and initiatives for this year’s event, including the co-location of the World Sustainable Hospitality Alliance’s Autumn Summit at The Show, which will be held in San Antonio, Texas, October 28 to 30, 2024, at the Henry B. González Convention Center. World Sustainable Hospitality Alliance’s Autumn Summit will convene senior leaders from across the global hospitality industry, including CEOs and C-suite members from leading hotel companies, real estate owners, investment funds, technology companies, procurement specialists and...

WASHINGTON, D.C.—Zipcar and Delaware North Parks and Resorts announced a new partnership aimed at offering eco-conscious travelers a convenient and sustainable way to travel to and explore a local natural wonder. This fall, those who spot the 12 new, limited-edition Shenandoah National Park custom-designed Zipcars in greater Washington, D.C., can enter to win the Blue Ridge Retreat Giveaway, a retreat from the hustle and bustle of urban life. The Blue Ridge Retreat Giveaway includes a free annual Zipcar membership, $300 in Zipcar driving credit and a two-night weekend getaway package at Skyland Resort in Shenandoah National Park. Delaware North Parks and Resorts,...

COPENHAGEN—There is a need to change the mindset of tourists and encourage green choices. Data show a large willingness as 82 percent say they want to act sustainably, but only 22 percent have changed their behavior. This is why Copenhagen’s official tourism organization has introduced CopenPay—a new initiative transforming green actions into currency for cultural experiences. It is Copenhagen’s ambition to inspire visitors to make conscious green choices and help bridge the large gap between the desire to act sustainably and their actual behavior. CopenPay rewards actions such as cycling, participating in cleanup efforts, or volunteering at urban farms with access...