WILMINGTON, DELAWARE—The global sustainable tourism market was valued at $3.3 trillion in 2022, is projected to reach $11.4 trillion by 2032, and will grow at a CAGR of 14 percent from 2023 to 2032. This is according to a new report published by Allied Market Research, titled, “Sustainable Tourism Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Application, by Age Group: Global Opportunity Analysis and Industry Forecast, 2023-2032.” The research report offers quantitative and qualitative analyses of the overall market environment, focusing on key investment opportunities, top market segments, value chain analysis, market dynamics, regional outlook,...

WASHINGTON, D.C.—Hotels’ efforts including higher pay and a broadening range of benefits have improved staffing levels over the past year, but nearly two-thirds (65 percent) of surveyed hotels continue to report shortages, according to a recent survey conducted by the American Hotel & Lodging Association (AHLA) and AHLA Gold Partner Hireology. “While American hotels have largely recovered from the pandemic, hotel employment is still nearly 10 percent below pre-pandemic staffing levels,” said AHLA President & CEO Rosanna Maietta. “The hospitality sector is committed to attracting and retaining talent, investing in workforce development, and creating good jobs for millions of Americans, and we...

CHICAGO—Hyatt Hotels Corp. and RLH Properties announced the planned transformation and rebranding of Andaz Mayakoba Resort Riviera Maya to Alila Mayakoba, which will mark the Alila brand’s entry into Latin America and the Caribbean. Andaz Mayakoba Resort Riviera Maya is expected to suspend operations on March 2, 2025, and debut as Alila Mayakoba later this year. Alila is a luxury brand that has received substantial recognition for its place at the forefront of transformational travel. Hotels and resorts in the global brand portfolio are known for their awe-inspiring experiences that allow guests to create a sense of connection to...

MONTEGO BAY, JAMAICA—Palladium Hotel Group has announced the expansion of Grand Palladium Hotels & Resorts in Jamaica, a project promoted by Grupo Empresas Matutes. This transformative development will add more than 948 new rooms and is expected to create around 1,500 direct jobs in the destination, along with 2,600 to 5,700 indirect job opportunities. The expansion will further strengthen the brand’s presence in Jamaica, introducing the TRS Hotels adults-only luxury all-inclusive brand and the Family Selection concept at Grand Palladium Hotels & Resorts. Details of the expansion project were revealed during a groundbreaking ceremony on February 18. The event was attended by...

MYRTLE BEACH, S.C.—TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, recently released new research to provide companies in the hospitality and tourism sector with a deep-dive look at today’s evolving leisure travel landscape. Its 2025 Leisure Travel Study offers actionable insights for how these industries can better reach and engage with leisure travelers today. One dominant theme that emerged was that today’s leisure travelers are more inclined to pay for these types of experiences if companies prioritize affordability, flexibility and personalization. Earlier this month, the U.S Travel Association published a report that predicted that domestic leisure travel will increase...

WASHINGTON, D.C.—American Hotel & Lodging Association President & CEO Rosanna Maietta recently joined President Trump in support of the proposed No Tax on Tips legislation in Nevada and issued the following statement: “The hotel industry is a people-first business that supports millions of employees and welcomes guests every day,” said AHLA President & CEO Rosanna Maietta. “President Trump’s No Tax on Tips proposal is a crucial step in helping the more than 800,000 workers, who are the backbone of the hotel and lodging industry, that receive tips keep more of their earned income in their pockets. This proposal helps those seeking...

CHANNEL ISLANDS HARBOR, CALIF.—The Ashkin Group, the trusted authority in the professional cleaning industry for green cleaning and sustainability, recently conducted a LinkedIn poll exploring common environmental terminology. The poll asked whether four terms—environmentally preferable, eco-friendly, sustainability, and green—mean the same thing. Nearly 100 industry professionals responded to the survey, which received over 1,400 impressions. The results revealed significant disagreement: * 50 percent said these terms do not mean the same thing; * 35 percent indicated the terms are similar but distinct; * 11 percent believed they mostly mean the same thing; and * 4 percent considered them identical Steve Ashkin, President of The Ashkin...

NATIONAL REPORT—In a recent study conducted by the Penn State School of Hospitality Management, it was discovered that social media influencers dedicated to environmental causes, also known as “green influencers,” can greatly assist in the efforts to reduce waste and pollution in the tourism industry. Through their passionate and specific messaging, these influencers can inspire tourists to adopt more sustainable behaviors, thereby reducing the environmental impact of tourism. Researchers led by Penn State Assistant Professor of Hospitality Management Anni Ding published their findings in the Journal of Sustainable Tourism. They highlighted that tourism companies and destinations can leverage green influencers who are deeply committed...

LOS ANGELES—In the wake of recent devastating wildfires, Los Angeles hospitality and tourism industry leaders are urging travelers, tourists, and trade show attendees to keep the city in their plans. The industry has shown solidarity, supporting families and first responders affected by the disaster. This includes offering tens of thousands of free rooms, preparing meals and care packages, and donating funds to aid in emergency response. Maintaining visitor numbers is crucial for the survival of the more than 540,000 individuals employed in tourism-related roles in Los Angeles. The industry significantly contributes to the city’s economy, generating over $40 billion in...

LONDON—The World Travel & Tourism Council (WTTC) has released a new report investigating the discrepancy between travelers’ sustainability aspirations and actual behavior. Presented at FITUR 2025 in Madrid, the report, “Bridging the Say-Do Gap: How to Create an Effective Sustainability Strategy by Knowing Your Customers,” was crafted in collaboration with YouGov. It provides practical advice to travel and tourism businesses aiming to bridge this divide by proposing solutions that make sustainable travel more feasible and appealing, thereby striking a balance between economic development and environmental responsibility. Drawing from a survey of over 10,000 respondents, the study divided travelers into six distinct...