TROY, OHIO—Hobart announced the redesign of its website. The new site integrates the Hobart, Traulsen refrigeration and Baxter Bakery brands into one seamless front-end user experience from site to site. The interface uses a tab mechanism that highlights all three brands in a cohesive style so Hobart can showcase its full line of commercial food equipment and unique nationwide network of Hobart Service.
“The new Hobart site brings Hobart, Traulsen and Baxter together in one online environment,” said Tom Szafranski, president of ITW Food Equipment Group-Commercial. “The updated site provides a seamless connection between the three brands while giving each brand the opportunity to showcase its unique offerings and speak to its audiences and their specific needs.”
The new site advances each brand’s products to the forefront of the site, adding capabilities such as video-based case studies and technology animations to bring customers and products to life. The site better supports Hobart’s customers, providing an easily navigable “About You” destination that signals their support for consultants, foodservice kitchens and a virtual tour of grocery stores.
Additionally, Hobart’s continuing commitment to sustainable design and providing energy and water savings is showcased in the main navigation menu, allowing users to easily browse the energy saving equipment of each of these brands.
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