Home Cleaning & Maintenance New Research Shows Hotel Cleanliness Impacts Guest Perceptions, Bookings

New Research Shows Hotel Cleanliness Impacts Guest Perceptions, Bookings

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NEW CASTLE, PENN.—More than half (53 percent) of Americans say the level of cleanliness in a hotel they visit would impact their intent to book a future stay at the property, according to a new survey. Conducted online by The Harris Poll on behalf of Whittaker, the leader in low-moisture carpet care, from October 29 to November 2, 2020 among 2,047 U.S. adults ages 18 and older, the survey also revealed that the level of cleanliness in a hotel would impact the perception of the hotel for 49 percent of Americans.

“Most hotels can’t afford to send half of their guests packing if the level of cleanliness is not up to their expectations,” said Joe Bshero, Director of Technical Services at Whittaker. “Maintaining clean rooms, lobbies, dining areas and fitness centers is key, especially given new concerns about cleanliness amid the pandemic.”

The survey also found that the level of cleanliness in a hotel would influence:

  • More than two in five Americans’ (44 percent) desire to recommend the hotel to friends, family, or colleagues.
  • How much time 39 percent of Americans spend in the hotel.
  • How much money nearly one third (32 percent) of Americans spend in the hotel.
  • Twenty-eight percent of Americans’ intent to book a future event at the hotel.

“Proper carpet care is an important maintenance process, as many guests notice flooring upon entry into a hotel,” added Bshero. “Shoes and luggage can track in soils that dirty carpet, but regular vacuuming and cleaning can remove contaminants to make carpet look new again.”

Whittaker’s line of Smart Care low-moisture carpet care machines and CRYSTAL Chemistry give facility managers and housekeeping teams a quick and easy way to lift soils from carpet fibers and address new and set-in stains. Learn more at www.whittakersystem.com.

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