SANTA CLARA, CALIF.—Milestone Internet Marketing, a full-service Internet marketing agency for hotels, announced that it won three awards for Search Marketing Strategy in the “Hotel—Individual Property” category in HSMAI’s recently concluded Adrian Awards Competition. Out of almost 1,300 sites submitted for the Adrian Awards this year, Milestone was honored for its creativity and best practices in Internet marketing for the hospitality and travel industries.
The websites were judged using five criteria including marketing objectives, creativity, quality, content, and results. The highlight among the award winning websites is The Orchard hotel (www.theorchardhotel.com), which won the Silver Award. The website’s creative design and content highlight this boutique, certified “Green” hotel’s mix of classic charm, outstanding service, and contemporary panache for its guests. The site has experienced phenomenal success even in the short time the site has been live. Website traffic has increased significantly by almost 40 percent within the first few weeks. The website is also ranking high in search engines for extremely competitive keyword terms related to the San Francisco market.
The other two winning websites judged as one of the best in the category are:
• Doubletree Orlando (www.doubletreeorlando.com)—Bronze Award; and
• Reunion Resort’s Destination Blog (blog.reunionresort.com)—Bronze Award.
Doubletree Orlando’s website was redesigned and optimized while keeping in mind the usability, relevancy, and the target clientele for the property. The website won the award for its great appeal, richness of content, and search engine optimization. The online revenue increased by 20 times since Milestone started managing the website while at the same time reducing the marketing spend by 50 percent. Reunion Resort’s Blog is a Web 2.0 Destination Blog designed to showcase the resort. It highlights the resort as an expert in the Orlando, FL market.
Go to Milestone.
