LOS ANGELES—L’Heure Bleue, the eco-chic resort of Nosy Be, in Madagascar, has been created as a model for sustainable tourism: Everything is designed from the outset, in a spirit of respect for the environment and sustainable development, in harmony with local people. L’Heure Bleue was recently awarded Green Globe certification.
“L’Heure Bleue wants to demonstrate that another type of tourism is achievable, based on ethical values and respect,” said Yves Benouaich, general manager. “We would like to prove that responsible tourism brings together pleasure and well-being, without impacting on the quality of services and benefits. We are committed to fight against global warming and replant forests with the iconic tree of Madagascar, the ravinala tree. For each traveler visiting L’Heure Bleue, we plant a tree. Ravinala leaves are used to construct traditional roofs in the area of Nosy Be. Our achievement with Green Globe is a wonderful recognition of all our efforts, and we are proud to be placed among our most respected colleagues in the industry.”
A dedicated eco-team monitors the progress of green measures, shaping and realizing environmental goals set forth by L’Heure Bleue. The resort is equipped with a high-end solar power installation, the first one in Madagascar. Water supply comes from the basement of the surrounding hills, drawn through pumps, and recovered in a tank of 10,000 liters. Wastewater is collected and processed through filters made of coconut and dead coral to feed the garden. Waste treatment is optimized at the property, with compost made of food waste, and a comprehensive recycling system in place. Guests are encouraged to share the unique experience of Nosy Be, and join in on themed excursions, exploring the marine diversity of the area.
L’Heure Bleue is a committed player, and is actively involved with the local community, protecting and raising awareness of the environment in the region. “Clean Village/Beach Clean Up” events are organized on a regular basis. The Environment Club was created for the Madirokely schoolchildren. The resort recruits local staff, contributing to social balance and salaries are 30 percent above average. In addition, a health fund of solidarity has been established for staff and their families.
Go to L’Heure Bleue.
