INDIANAPOLIS—Hospitality television leader LG Electronics is once again redefining the role of the hotel television with the debut of Pro:Centric+, the next generation of its award-winning Pro:Centric hotel TV platform that turns in-room displays into powerful business tools. Unveiled at HITEC 2025, Pro:Centric+ enables easy and seamless integration of third-party services and dramatically simplifies installation and management—requiring far less technical expertise.
“With Pro:Centric+ the TV becomes more than a piece of glass. It shifts the conversation from in-room TVs as guest amenities to essential business infrastructure,” said Jake Benner, Senior Director of Hospitality at LG Electronics North America. “This platform helps hotels reduce operating costs, increase safety and unlock new revenue streams through the addition of easy to install and manage third party services—while simplifying deployment and support.”
Unlike supervisory apps that sit atop traditional platforms, Pro:Centric+ allows for multiple best-in-class third-party services to run natively within the system. Once vetted by LG, services can operate independently but harmoniously, opening new possibilities for operational efficiency, guest engagement and cost savings.
Examples of services that can be integrated onto the Pro:Centric+ platform include energy management where the Pro:Centric device is aware of the guestroom status and manages the temperature based on the status to improve energy savings, client-side advertising insertion where the service dynamically inserts advertising into the linear content for monetization, casting services like Google Cast or AirPlay, location services where the Pro:Centric devices are location-aware and can aide in asset tracking like luggage and service carts, and Wi-Fi monitoring where the Pro:Centric devices continuously monitor the guest network within each room to proactively identify problems.
Energy & Safety Solutions Showcase Platform’s Versatility
At HITEC 2025, LG is demonstrating integrations with Anacove and TraknProtect to showcase the platform’s versatility. Anacove brings AI-enabled smart thermostats, toilet leak detectors, asset tracking and staff safety alert tags—all monitored through a single interface that ties directly into the hotel’s property management system. TraknProtect enhances employee safety with wearable buttons that allow staff working alone to send alerts when needed. Together, these integrations illustrate how Pro:Centric+ can help hotels save energy, improve efficiency, streamline operations and create safer environments for guests and employees.
“Anacove’s AI-enabled energy and operations management solutions can reduce energy waste and costs while improving the safety and operational efficiencies of a hotel’s operations,” said Benner. “And TraknProtect’s safety buttons provide a new level of safety for hotel employees who are working alone. Both demonstrate how the Pro:Centric+ platform can be leveraged to benefit hoteliers. We expect many more third-party service providers to take advantage of the Pro:Centric+ platform’s capabilities.”
New Web Interface Means Simplified Setup, Smarter Management
The new Pro:Centric+ Web Management Interface eliminates clunky remote-control-based configuration. Instead, hotel staff can use smartphones or tablets to wirelessly provision devices, enter setup details and perform maintenance—often without stepping inside the hotel room.
“Provisioning can be done remotely, even from the hallway,” said Benner. “This is a major advance in ease of use and labor efficiency.” Pro:Centric+ is backward compatible with LG commercial TVs running webOS 5.0 and newer, extending the value of hotels’ prior investments.
Advertising & Monetization Programs Benefit Owners & Brands
In addition to the launch of the Pro:Centric+ platform and the first third-party service integrations at HITEC, LG is highlighting a range of advertising and monetization programs that can benefit hotel owners and brands, including Client-Side Ad Insertion, Banner Ads, and LG Channels.
“We’re committed to being a long-term business solutions partner to hoteliers,” said Benner. “Pro:Centric+ makes in-room TVs smarter, more connected, and easier to install and manage, and our monetization programs aim to help make hotels and brands more profitable through the creation of new revenue streams. This commitment to providing everything a hotel needs to grow in today’s hospitality market is what separates LG from every other commercial display provider.”
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