Home Air Quality Lauzon Offering Air-Purifying Hardwood Flooring

Lauzon Offering Air-Purifying Hardwood Flooring


PAPINEAUVILLE, QUEBEC—A new product recently launched makes living spaces healthier from the ground up – literally. The first of its kind in the world, Pure Genius smart hardwood flooring by North American manufacturer Lauzon Distinctive Hardwood Flooring, improves indoor air quality of a space while beautifying the decor.

Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring—which comes in a wide range of styles and finishes—continuously breaks down airborne toxins, creating a constant supply of pure air. In fact, studies show that the air in rooms installed with Pure Genius is up to 85 percent cleaner than spaces without the flooring.

“Many people don’t realize the extent to which the air-tight environments contain pollutants and toxic contaminants, such as formaldehyde emitted from furniture, building materials and common household products,” said Priscilla Bergeron, Communication Manager of Lauzon, explaining that indoor air is often five to 10 times more polluted than outdoor air. “Poor air quality causes build-up of bacteria, viruses and molds, and may lead to allergies, fatigue and respiratory problems like asthma.”

Uses Titanium Dioxide Technology

Pure Genius is specially-formulated using a patented titanium dioxide technology that decomposes bacteria, viruses and molds, and reduces potential carcinogens by constantly transforming toxic airborne particles into harmless water and carbon dioxide molecules, Bergeron explained.

She added that, after 30 days, rooms installed with Pure Genius flooring have been shown to have a formaldehyde level of only five parts per billion (ppb), compared to 16 to 32.5 ppb found in a typical home. What’s more, Pure Genius helps reduce odors such as cigarette smoke.

Highly washable and resistant, the flooring enables hardwood cleaners to disperse better, so “not only is the atmosphere cleaner, but the actual floor itself is cleaner,” Bergeron said, adding that the technology works for as long as the finish lasts. The Pure Genius Titanium finish has a guarantee of 30 to 35 years, depending on the collection.

Pure Genius flooring is available at specialty flooring retailers across the United States. A built-in feature of Lauzon’s new Authentik oak flooring and Organik maple flooring series, it is also offered as an option on most Lauzon Ambiance Collection products and on selected products in the Designer Collection.

Go to Lauzon.