PARIS—With a fresh and fragranced amenity line, La Compagnie de Provence has launched its third exclusive line in partnership with Groupe GM. Through this collaboration, Groupe GM can now offer hotel guests worldwide a new range of luxury amenities.
Beginning in 1990, with two friends from Marseille driven by a passion for design, La Compagnie de Provence was the first brand to revive and reinterpret the traditional cube of Marseille soap. Ever since, the renowned French cosmetics brand has been crafting natural skincare enriched with high-quality, locally sourced botanical oils, while sharing its passion for the iconic Marseille soap and the natural riches of its region.
Designed in the heart of Provence, the La Compagnie de Provence hotel line is perfumed with the “Extra Pur” collection’s best-seller: Olivewood. Scented with sensual woody notes, La Compagnie de Provence brings a fragrant touch to the emblematic scent of Provence, with no less than 96 percent ingredients of natural origin.
The range is offered in 40 ml tubes of shower gel, shampoo, conditioner, and body milk, as well as scented soaps available in 30 g and 50 g. In line with Groupe GM’s Care About Earth program and sustainability goals, the product tubes are made of 90 percent plant-based material with a recycled plastic cap. The new range also features the 300 ml Ecopump in recycled plastic with a bio-resin pump, for both hair & body gel and liquid soap, designed to provide the exact amount of product needed and reduce product waste, while ensuring five times less plastic is used.
Laurent Marchand, President of Groupe GM, commented, “We are thrilled to have launched our second successful collaboration with La Compagnie de Provence. Inspired by a deep sense of authenticity, tradition, and the richness of nature, we think this next amenity collection is the perfect fit to meet the needs of the luxury hotels we work with, while fully in line with the values of our Care About Earth program.
Discover all the brands offered by Groupe GM at: http://www.groupegm.com/.
