We are a little more than halfway through National Travel and Tourism Week (May 3 to 9). According to the U.S. Travel Association, National Travel and Tourism Week (NTTW) is the U.S. travel industry’s annual tradition of recognizing the essential role travel plays in powering our economy, strengthening communities and connecting America.
Established by U.S. Travel Association, NTTW brings the industry together each year to spotlight travel’s impact—from supporting 15 million jobs to generating critical tax revenue that funds public services and infrastructure in communities nationwide.
In 2026, the theme “Postmarked: Essential” highlights a simple truth: travel is not optional—it is fundamental to America’s economy, workforce and way of life. Every trip taken, every visitor welcomed and every experience created leaves a mark on communities across the country. Travel drives opportunity, fuels growth and keeps America connected.
As the nation looks ahead to major global moments and milestones—including its 250th anniversary—NTTW is a moment to recognize the industry that drives travel to and across America—and the communities it supports.
Flagstaff & Eco-Tourism Week
According to the Flagstaff Business News (Ariz.), Discover Flagstaff is celebrating National Travel and Tourism Week as Eco-Tourism Week to highlight its sustainability efforts. The city, recognized by the BBC as one of the United States’ most sustainable cities, attracts about 5 million visitors annually, supporting 8,000 jobs and funding city programs through a 2 percent tax on accommodations and restaurants. Through initiatives like Fix-It Clinics and its dark sky preservation efforts, the city is using this week to highlight how eco-friendly practices are compatible with a vibrant tourism industry.
Madison, Indiana celebrated the first day of NTTW with free entry to Clifty Falls State Park and free fishing day.
In New Orleans, Tuesday was Random Acts of Kindness Day.
Fairfax County, Virginia is marking NTTW with many business leaders sharing their thoughts about the importance of travel on their website. More than 328,000 Virginia jobs are supported directly by travel spending, the county’s website says.
On the “Come See Augusta” (Ga.) website, supporting local businesses is encouraged and tourism officials became tourists and participated in outdoor adventures and ate at local restaurants.
The National Indigenous Tourism Assn. promoted NTTW on its Facebook page.
In celebration of NTTW, each Sonoma County (Calif.) Visitor Center is hosting a Community Open House. “You will experience what each Visitor Center offers and see what efforts are made behind the scenes to help promote our beautiful destination,” the county’s website says. At the Fort Ross State Historic Park open house, visitors can go on Harbor Seal and Sea Lion Hikes/Walks with a naturalist.
How are you marking NTTW? I can be reached at greenlodgingnews@gmail.com.
