ATLANTA—IHG (InterContinental Hotels Group) announces the launch of its Innovation Hotel version 2.0, which is an improved version of the original website launched in 2008. The Innovation Hotel is IHG’s online showcase and creative hub for sustainable hotel design, giving examples of what future hotels might look like if they use sustainable technologies.
Version 2.0 retains all the features of the original site but is now even more engaging and interactive. The new site has a refreshed design and includes a number of additional features; including real-life hotel case studies demonstrating how IHG hotels are already implementing sustainable ideas, such as the InterContinental San Francisco, Howard Street, which offers the Zipcar Toyota Prius Plug-In Hybrid Vehicle for guests to get around in an eco-friendly way. Another example is a rooftop herb garden watered by AC condensate at the Holiday Inn San Antonio International Airport.
Other features include further integration with Green Engage, IHG’s environmental management system, and added opportunities for guests to collaborate and share ideas through social media such as Facebook and Twitter. The ideas contributed from guests and the public will help IHG design, build and operate more sustainable hotels. The site’s dynamism and interactivity has brought about a step-change in the relationship with IHG and its stakeholders and demonstrates the company’s commitment to Corporate Responsibility (CR) and the implementation of responsible business practices.
“The Innovation Hotel is an initiative that allows our guests, stakeholders and employees to contribute ideas to making our hotels operate more sustainably,” said David Jerome, IHG’s senior vice president of Corporate Responsibility. “At IHG we are focused on sustainable development and we are welcoming our guests’ suggestions to explore what further efforts we can make. The Innovation Hotel builds on the success of our sustainability system, Green Engage, and I’m excited to see how the ideas generated from the Innovation Hotel can feed into this and help create hotels guests love.
“CR is central to the way IHG does business,” Jerome added. “Acting responsibly creates value for our brands while helping our hotels manage costs, drive revenue and be prepared for the future. It also keeps the organization in tune with the thinking of our stakeholders and supports our mission to champion and protect IHG’s trusted reputation.”
Visit the Innovation Hotel to join the conversation and learn more about sustainable hotel design.
