PALMA DE MALLORCA—In 2019, Iberostar Group’s portfolio of more than 110 hotels will be free of single-use plastics, following an initial implementation by the chain’s 36 Spain hotels by June this year. Reducing plastic pollution is one of the key objectives of the sustainability policy on which Iberostar’s business strategy is based. Together with promoting certified sustainable fishing, the protection and conservation of coral reefs and care of the Mediterranean Sea, reducing plastic pollution is one of the key actions included in the “Wave of Change” initiative, part of the Iberostar Group’s sustainability policy that channels its commitment to the environment.
Thanks to this initiative, regular products including bathroom amenities, bags for slippers or clothing and minibar items will be replaced by others made of alternative materials such as glass, compostable cardboard or renewable plant-based items. Eliminating the 1.5 million plastic bottles that will no longer be used in Iberostar hotel rooms each year will prevent the generation of 43 tons of plastic waste in Spain alone.
This ambitious project started in 2017 following an internal corporate audit that detected all the products containing plastic. Plastic straws are a case in point: following a campaign conducted in hotels to cut down on their use and replace them with biodegradable alternatives, usage has been reduced by 10 percent, which in real terms means a reduction of 10 million units. If all these straws were placed in a line, they would extend for about 1,200 miles or the distance between New York and Louisiana. The company’s head offices in Palma, Spain, was the pioneer in eliminating single use plastics. Through initiatives like these, Iberostar Group manages to involve employees, partners and even guests willing to join the wave of change.
The ‘Wave of Change’ Project
The Iberostar Group is fully aware of the vital importance of the seas and oceans for our planet and the survival of humankind. With more than 80 percent of its hotels in seafront locations, the company has drawn up a road map in line with the United Nations Sustainable Development Goals, focusing especially on people, the driving force underpinning the company’s success, as well as also the environment, and the protection of the seas and oceans. To achieve this latter goal, Iberostar has recently launched an ambitious project under the name “A Wave of Change”, centered on three main areas: the reduction of plastic pollution; the promotion of sustainable fishing; and the conservation of coral reefs and the protection of the Mediterranean Sea. Through the actions included in this project, the company is seeking to raise employee and guest awareness of just how important individual actions are in the daily fight against climate change.
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