INTERNATIONAL REPORT—Electric Vehicle (EV) charging points are becoming increasingly essential for hotels to stay competitive in the hospitality industry. The number of EV drivers in the U.K. has seen a sixfold increase from 2020 to 2024, reaching 1.36 million. As a result, the demand for accessible charging facilities has grown, with the availability of these facilities playing a pivotal role in the choice of accommodation for EV owners.
Hotels that provide EV charging facilities stand to benefit in multiple ways. They can expect increased bookings and longer stays, as EV drivers often plan their trips around charging availability and may extend their stay while their vehicle charges.
Furthermore, hotels can future proof their business and establish themselves as sustainability leaders by investing in charging infrastructure. This helps to meet sustainability targets, improve ESG performance and align with the growing eco-conscious consumer base.
Can Create PR Opportunities
EV charging can also enhance a hotel’s brand image and create PR opportunities. It can also lead to positive media coverage and listings in green tourism directories, which can attract environmentally conscious travelers.
Additionally, hotels can generate a new revenue stream by partnering with charge point operators, allowing them to profit from bay rental fees or direct charging fees.
Finally, offering EV charging can increase hotels’ visibility on booking platforms, as many users now filter their searches based on this availability. This can lead to increased direct bookings and higher occupancy rates.
In conclusion, providing EV charging is no longer just an optional amenity for hotels but a necessity to meet guest needs, enhance brand image, unlock new revenue opportunities and contribute to a sustainable future.
