BERLIN—Hilton Hotels Corp. announced the addition of Denizen Hotels, a global lifestyle brand, to the Hilton Family of Brands. Appearing throughout the world in international social epicenters, Denizen Hotels will cater to globally-conscious travelers.
“We are thrilled to welcome Denizen Hotels into our portfolio of brands,” said Christopher J. Nassetta, president and CEO, Hilton Hotels Corp. “While we continue to operate in a challenging macro economic environment, the addition of Denizen Hotels demonstrates our commitment to continuing to invest in our long-term growth. Denizen Hotels, a lifestyle brand that will attract business and leisure travelers across cultures and generations and that has an authenticity that will appeal to today’s sensibilities, will be highlighted by exceptional design and service at an accessible price point. This new brand rounds out our Luxury & Lifestyle portfolio, which includes the Waldorf Astoria, the Waldorf Astoria Collection and Conrad Hotels & Resorts.”
Denizen Hotels will target corporate and leisure guests and offer a technology-rich, smart-in-design living environment, focusing on connecting emotionally with guests. During a unique unveiling at the International Hotel Investment Forum (IHIF) in Berlin, a reconstructed vision of the brand experience will be presented to attendees within a shipping container. Designed to allow visitors to walk in and experience the space, this bold presentation embodies the eclecticism and global design language of the brand, expressed with the green thread of sustainability—one of the core values of the brand.
“The term denizen literally means ‘citizen of the world,’” said Ross Klein, global head Luxury & Lifestyle Brands, Hilton Hotels Corp. “We created this new brand in homage to guests who desire and deserve the best hotel experiences, both on an emotional and functional level. We are excited to introduce this new concept and look forward to welcoming the denizens of the world to our properties.”
Practical Experience at Accessible Prices
Denizen Hotels will offer a global voice with a local accent—cultivating a community for guests to connect within each unique location. In addition, Denizen Hotels will benefit from being a part of Hilton’s global infrastructure that supports a worldwide network of more than 3,200 hotels and 545,000 rooms in 77 countries. Highlighting local expertise, and blending with a solid support network, Denizen properties will provide a practical experience at accessible prices in urban, non-urban and resort destinations.
Social, interactive spaces will be at the heart of the Denizen Hotels brand, welcoming guests and providing exclusive hubs for relaxation and inspiration. Harnessing the diversity of world renowned architects and interior designers such as Charles Allem, Clodagh and David Rockwell to shape and envision each space, Denizen Hotels’ internal and external spaces will reflect the influence and eclecticism of world class international design.
Denizen Hotels is primarily aimed at the globally-conscious modern traveler. With developments planned in cosmopolitan, urban cities as well as resort destinations, Denizen Hotels provides for everything from an inspiring urban weekend getaway to a rejuvenating retreat or smart business trip in destinations across the globe.
Denizen Hotels will range from unique, select experiences to larger destination resorts, creating a unified yet eclectic brand with the assurance of the Hilton brand reputation. Active development negotiations are currently underway for resorts and destinations in key cities throughout the globe; including, but not limited to Abu Dhabi, Austin, Beverly Hills (California), Buenos Aires, Cancun, Hollywood (California), Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington D.C.
Go to Denizen Hotels.
