Home News & Features Hilton Grand Vacations Announces New Partnership with Operation Homefront

Hilton Grand Vacations Announces New Partnership with Operation Homefront

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ORLANDO, FLA.—Hilton Grand Vacations Inc., a premier vacation ownership and experiences company, announced a new partnership with Operation Homefront, the national nonprofit dedicated to building strong, stable and secure military families. This partnership aims to support Operation Homefront’s work to help military families thrive in the communities they have worked so hard to protect.

As the newest national partner in its corporate social responsibility program, HGV Serves, HGV will donate $100,000 to Operation Homefront to support its critical programs, including the Back-to-School Brigade and Holiday Meals for Military.

“We’re honored to support Operation Homefront’s vital mission as part of our dedication to driving positive change through our CSR initiatives,” said Mark Wang, CEO of Hilton Grand Vacations. “Our passionate team is continually seeking ways to give back to our local communities, and we’re excited to support initiatives that make a direct and lasting impact on military families nationwide. A spirit of service has always been at the heart of HGV, and this partnership allows us to extend that commitment to those who have sacrificed so much for our nation.”

In Operation More Than 20 Years

Since 2002, Operation Homefront has provided relief and recurring family support programs, directing 83 percent of expenditures to aid tens of thousands of military families each year. The Back-to-School Brigade has saved families over $63 million by providing school supplies and delivering over 42,000 backpacks in 2024 alone. The Holiday Meals for Military program has fed over 190,000 families since 2010, helping them celebrate the holiday season while alleviating some of the financial burden that comes with it.

“Operation Homefront recognizes the tremendous sacrifices our military families make and the unique challenges they face. Our programs meet them when and where they need it most, and we couldn’t do that without the integral support of our like-minded partners including Hilton Grand Vacations,” said Rear Admiral (ret) Alan Reyes, CEO of Operation Homefront. “We are so appreciative to have HGV backing our cause, helping us to reach even more military families and demonstrate deep appreciation for all they have done.”

HGV believes it is their duty to give back to those who have protected, defended and upheld the country. Team members in select markets across the country will have the opportunity to volunteer for various Operation Homefront initiatives, further supporting military families in their communities. In addition to supporting military members and their families, HGV Serves focuses on disaster relief, homelessness and youth development.

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