MCLEAN, VA.—Hilton Worldwide announced a partnership with Good360 to connect hotels donating high-quality used goods to charitable organizations that can repurpose and serve needs within their communities. By utilizing LightStay, Hilton Worldwide’s proprietary sustainability performance management platform, all of the more than 3,750 Hilton Worldwide hotels globally will be able to enter goods available for donation into a tracking system that will link to Good360’s online product donation marketplace and its more than 22,000 charities that can claim items as needed. Additionally, Hilton Worldwide’s group meeting clients can track donations entered by Hilton Worldwide-branded properties in the event a donation opportunity is available through LightStay’s Meeting Calculator.
“Our partnership with Good360 is the critical link we’ve been looking for,” said Jennifer Silberman, vice president, corporate responsibility for Hilton Worldwide. “Many of our hotels have been donating for some time, and we are excited to watch how this partnership will enable more donations by connecting hotels with a greater number of organizations to support communities in need and providing resources to facilitate their donations.”
Routinely, properties have items such as towels, blankets or office supplies that are recovered through renovation and events, or, simply reached the end of their commercial service life, but are still reusable. Before now, it has been difficult for hotels to execute relationships with existing charitable partners on a consistent basis due to time, resource or legal constraints.
Many Hiltons Had Already Been Donating
In 2010, more than 1,300 Hilton Worldwide properties donated physical goods to charitable and community organizations. This figure will continue to increase in coming years as hotels utilize the Good360 partnership and manage donations more efficiently using LightStay.
Good360, previously known as Gifts In Kind International, is a pioneer in the product giving space with recognition by Forbes Magazine as one of America’s most efficient charities. In three decades of service, Good360 has distributed nearly $7 billion in product donations to thousands of organizations serving a wide spectrum of people in need. Good360 is developing the world’s largest online product donation marketplace, where product donations from America’s top brands and retailers become goods for the greater good.
“Thanks to donors like Hilton Worldwide, Good360 is able to get essential products into the hands of those who need them most,” said Cindy Hallberlin, CEO and president of Good360. “When nonprofits receive product donations, they are able to stretch their budget further and focus more time on their mission.”
This is the latest in Hilton Worldwide’s commitment to repurpose used goods for community needs. Earlier this month, Hilton Worldwide announced a partnership with the Global Soap Project to recycle soap across its more than 3,750 hotels globally and leverage its global supply chain and expertise to assist with the influx of soap the nonprofit will receive. The company also will invest $1.3 million over three years to expand its infrastructure.
