MIAMI—Groupe GM, the international leader in guest amenities, is marking the start of spring by highlighting its hotel line with Alqvimia, a Catalonian brand that is a pioneer in natural wellness. The Alqvimia hotel line is an exclusive collection inspired by the brand’s heritage of craftsmanship and its connection to nature. This line invites guests to experience a refined journey of well-being, with products thoughtfully crafted to evoke the elegance and richness of natural essences.
Founded by Idili Lizcano in the Spanish Pyrenees in 1984, Alqvimia, whose name means “alchemy” in Spanish, embodies a holistic approach to skincare. It fuses ancestral wisdom and exceptional ingredients to create sensory and spiritual products. An expert in aromatherapy, Alqvimia draws on the purest essential oils in the world, perpetuating the heritage of ancient artisan perfumery and using the secrets of botany and alchemy to create products that symbolize the perfect balance between traditional and cosmetic innovation.
The Alqvimia hotel line is a true invitation to a sensory journey, drawing inspiration from the ancient art of aromatherapy and the refined elegance of natural essences. The collection, inspired by the nature of the Pyrenees, offers a refreshing olfactory experience reminiscent of mountain freshness. Citrus top notes of lemon, orange, petitgrain, and grapefruit unfold into wild lavandin and marjoram, creating an invigorating fragrance to awaken the senses.
Sustainability with a Sophisticated Touch
The products feature sleek black and gold packaging that seamlessly blends sophistication with refined style. Their exquisite design reflects Alqvimia’s dedication to craftsmanship, while thoughtful details emphasize a premium, wellness-focused approach. Alqvimia’s hotel line further enhances this sense of sophistication with a strong commitment to sustainability, offering certified vegan formulas made with up to 99 percent natural origin ingredients. These carefully crafted products provide guests with a unique sensory experience, inspired by the serene essence of the Pyrenees mountains.
The collection features Groupe GM’s large format 300ml Ecopump dispenser, crafted from recycled plastics and is available in multiple products including hand and body wash, shampoo, conditioner, and hand and body lotion. The line also offers the large-format Ecofill dispenser in aluminum, with 300ml traceable and refillable sealed pouches, to ensure an authentic and sustainable experience for guests. It features dual visibility windows for added convenience and provides a quick, efficient refill solution. Housekeeping can replace the sealed pouches inside the bottle in just seconds, ensuring a process that is easier, cleaner, and more efficient. Complimenting the hotel line is a 20g RSPO-certified soap, which provides the final caring touch to enhance the guest’s stay.
The exclusive Alqvimia amenity range is fully in line with Groupe GM’s Care About Earth program and contributes to the corporate effort to lower its impact on the environment. This initiative aims to reduce the impact of its products on the environment and contribute to sustainability to protect the planet.
President of Groupe GM, Laurent Marchand, said: “We are thrilled to partner with Alqvimia which has been such a pioneer in the realm of natural wellness to develop a distinctive, eco-conscious amenity line for our clients. This collaboration beautifully reflects the shared commitment of both our companies to quality, authenticity, and sustainability. The Alqvimia line offers hotels the opportunity to provide their guests with naturally inspired products, thoughtfully crafted to deliver a sensory journey that evokes beauty and serenity, fostering a sense of harmony and well-being.
