LOS ANGELES—Green Globe International, Inc., the worldwide owner of the Green Globe brand, announced that at the recent World Travel & Tourism Council Global Travel & Tourism Summit in Beijing, a cooperative agreement was signed for the deployment of the Green Globe Index sustainability assessment program to be implemented by China’s Hotel Purchasing and Supplying Association (HPSA), which is headquartered in Beijing.
HPSA is the most renowned and influential trade association in China’s hospitality industry, with 6,000 corporate and individual members from the industry and their supply chains.
The Green Globe Index sustainability assessment program will help China hotels and their suppliers to boost their competitiveness through measuring, learning and improving their energy efficiency and reducing carbon emissions.
“This is the first contract for Green Globe International in China, and with such a significant national association, this is truly an important event,” commented Steven R. Peacock, CEO and managing director of Green Globe International. “We believe there is a broad demand for the Green Globe Index in China as the initial step towards sustainability for its various industries and public organizations.”
Growth with Sustainability in Mind
Charles Kao, a director of Sustainability Intelligence Ltd. and owner of TravelMole, the global online community for the travel and tourism industry, stated, “The current 14,000 hotels in China are projected to grow annually at 19 percent for the four to five star hotels and 9 percent for lower categories or a total of 1.6 million rooms over the next decade. The Chinese government and tourism industry has committed that this growth will be developed and managed under internationally accepted sustainable criteria. Our Green Globe Index program is proud to partner with HPSA to help meet these objectives.”
Green Globe Index is a common global disclosure platform designed to enable mass engagement with the travel and tourism industry. The index, managed by U.K.-based Sustainability Intelligence Ltd., is a Web-based tool that assesses sustainability performance, providing measurement and rating for all types of travel industry stakeholders.
The Green Globe brand and program, which traces its roots back to the United Nations Rio de Janeiro Earth Summit in 1992, where 182 heads of state endorsed the Agenda 21 principles of Sustainable Development, has primarily been used in the travel and tourism industry but is now being expanded to include a growing number of environmentally responsible businesses in a variety of market sectors.
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