ASHLAND, ORE.—Hotels, resorts, and spas are embracing Functional Botanicals dry wipes—biodegradable bamboo tablets infused with organic essential oils. The castile soap in the Essential Wipes Plus features an aromatherapy blend of Copaiba, Lavender, Ylang Ylang, Niouli, and Palo Santo, and Rose and Frankincense in Luna Wipes. The soap infused dry wipes are clinically proven to clean and disinfect. Tablets expand to a full-size aromatic cleansing towelette with an ounce of hot or cold water. Use in the hospitality environment reduces two major pain points: laundry and labor.
At the helm of the hospitality division is seasoned sales executive Cortney Devlin Olmstead, a former VP at Elemis with decades of spa industry experience. Olmstead joined forces with CEO Cassandra Davis to provide an affordable, sustainable solution for business in the new normal of COVID-19 and beyond.
“I saw a great opportunity in supporting the hospitality, spa and wellness industries—where I spent the bulk of my professional life. I have always been drawn to convenient products that are environmentally conscious and can serve many needs. The sweet spot for our business is providing this amenity and marketing asset through private label, as we can customize the logo, essential oil, and soap blend right through to packaging to support any client,” said Olmstead. Functional Botanicals offers this product in bulk, for retail and to private label.
Functional Botanicals has created a Functional Botanicals – How to Use an Essential Wipe Video and other useful marketing tools—based on Olmstead’s years of experience servicing spas and resorts. Programs for amenities, in-room and retail are clearly outlined.
Ritz-Carlton Bacara Experience
“Guests absolutely love them as an amenity, and they are flying off the shelves in the retail shop,” says Haywon Kim, Director of Spa at The Ritz-Carlton Bacara in Santa Barbara.
The dry wipe concept resonates with spa directors concerned with the environmental implications of disposable PPE and toxic disinfectants. An ideal alternative to the laundry-intensive washcloths, Essential Wipes are all natural with no alcohol or preservatives, and completely biodegradable.
“We are excited to launch the private label Functional Botanicals wipes at the Salamander Resort spa and tableside in the restaurant. The customization brands the experience while allowing us to combine a touch of sustainable luxury with our new cleanliness standards. Guests have an effective and easy way to cleanse their hands while leaving them soft and hydrated,” said Penny Kriel, Spa Director of Salamander Resort & Spa in Middelburg, Va.
Hotels and resorts are implementing the dry wipes to create a spa experience outside of the spa. Mirbeau Resorts launched a fully branded in-room amenity program featuring the private labeled wipes. Infused with the brands classic lavender signature scent, Mirbeau leverages the power of their scent while guests are removing makeup and moisturizing in room and can bring the experience home through retail and gifting.