Home Vendor News FuelCell Energy Taps Bruce Ludemann for Global Sales and Marketing Post

FuelCell Energy Taps Bruce Ludemann for Global Sales and Marketing Post


DANBURY, CONN.—FuelCell Energy Inc., a manufacturer of efficient, ultra-clean power generation plants for commercial and industrial customers, announced that Bruce A. Ludemann has been named senior vice president for sales and marketing with responsibility for the company’s business development activities across all its target markets in North America, Asia and Europe.

Previously, Ludemann had been a sales vice president with Siemens in Orlando, Fla., where he was responsible for more than $300 million in annual sales to electric utility and industrial customers. Over an eight-year period, Ludemann designed, expanded and oversaw sales and marketing efforts in a variety of capacities, holding positions with Siemens’ Power Generation and Transmission & Distribution business units.

Ludemann’s duties while with Siemens spanned sales of equipment and components for a range of power generation, high-voltage and large infrastructure applications, including alternative energy generation projects such as large wind farms. He also developed channel management programs for customers that extended to the manufacturing, hospitality & entertainment, utility/industrial and government sectors.

His initial focus will be to help FuelCell Energy capitalize on the megawatt and multi-megawatt opportunities emerging in California, the northeast United States and Asia, as well as to expand the company’s efforts to address markets that include states with Renewable Portfolio Standards (RPS) and utilities.

“Bruce is the rare individual who combines first-rate leadership qualities with deep technical expertise and hands-on field sales experience,” says R. Daniel Brdar, president and c.e.o. of FuelCell Energy. “His track record of effectively managing all phases of complex sales—especially in a number of the industry verticals we target—is a real plus for the company. We’re delighted to have him join our team.”

For more information on FuelCell Energy Inc., go to www.fuelcellenergy.com.