STAMFORD, CONN.—Promoting balanced living at home and away, Element Hotels is challenging its Facebook friends to put pedal to the pavement this summer and replace one car trip per week with a bike ride. The trailblazing eco-wise brand of Starwood Hotels & Resorts Worldwide, Inc. has teamed with trend-setting, ultra colorful STRADA track bikes to launch an “I Pledge to Pedal” Facebook sweepstakes, which will run from July 9 through September 17, 2012.
Throughout the contest period, prize drawings will award one participant each week with a sleek, built-to-order bike, which they can customize online. There will be a total of 10 winners.
“Beyond the fun of the Facebook sweepstakes and the flash of the STRADA bikes, I Pledge to Pedal is about changing a mindset,” said Brian McGuinness, senior vice president, Specialty Select Brands for Starwood. “Choosing two wheels over four is a good move for our own wellbeing and for the planet. That balance is a fundamental aspect of the Element brand.”
Different Ways to Enter Sweepstakes
Entering the sweepstakes is simple: Fans of Element need only visit the brand’s Facebook page at facebook.com/elementhotels and sign up on the “I Pledge to Pedal” sweepstakes tab (which was activated at 12:01 a.m. on July 9). Guests staying at an Element hotel during the sweepstakes can also enter via iPads stationed in the lobby, then take a loaner bike for a spin from Element’s brand-wide bikes-to-borrow program to get a leg up on their pledge.
For inspiration, each of the 10 Element hotels across the United States has designed its own unique dream bike, which will be displayed in the lobby throughout the contest. Element associates are encouraged to take the pledge as well, and are also eligible to win the display bike.
Led by Starwood president and CEO Frits van Paasschen, himself an avid biker, Element Hotels is an industry pacesetter in bike-friendly hotel brands. Pedal-powered generators on stationary bikes were introduced with the March 15 opening of Element Miami International Airport and will soon be standard in all Element fitness centers. It is all part of Element’s commitment to the “10 Essentials of Balanced Travel” providing guests with opportunities for fitness and play, among other essentials for wellbeing, throughout their stay.
Go to Element Hotels.
