SAN DIEGO—Duchateau, an innovator in the design and manufacture of luxury architectural finishes from hardwood flooring to 3D wooden wall panels, announces the launch of DUGOOD, the brand’s new corporate sustainability program. Duchateau has partnered with the nonprofit organization, National Forest Foundation (NFF), and DUGOOD will directly contribute to NFF’s ambitious campaign to plant 5 million trees by 2023. The DUGOOD initiative will commit that one tree will be planted for every Duchateau hardwood floor sold, with a portion of the trees being planted in areas directly impacted by California Wildfires.
Duchateau CEO and co-founder Mitch Tagle states, “We love having the opportunity to plant trees—especially in the areas ravaged by wildfires. Duchateau has a long-standing commitment to sustainability, and the important reforestation work done by NFF aligns with our core values. We have always believed it is important as a company to be environmentally responsible, and DUGOOD further underscores that belief.”
Patrick Bewley, Vice President of Marketing, shared his excitement about the new initiative. “The beauty of DUGOOD is that it allows our retailers and their customers to be directly involved in reforestation,” he says. “Each hardwood floor they purchase means one more tree in our National Forests.”
About the National Forest Foundation
Chartered by Congress, the National Forest Foundation was created with a simple mission: bring people together to restore and enhance our National Forests and Grasslands. As the nonprofit partner of the U.S. Forest Service, the NFF works with the agency and thousands of Americans each year to promote the health and public enjoyment of our 193-million-acre National Forest System. Following a historic wildfire season, the National Forest Foundation established the California Wildfire Reforestation Fund in December 2018 to generate support for critical tree-planting efforts throughout the state. In addition to replanting trees in our National Forests, DUGOOD’s partnership will support this fund as well.
Consumers who purchase Duchateau flooring for their home or business will now be contributing to national sustainability efforts in keeping national forests thriving for generations.
Tree Planting Coordinator of the National Forest Foundation adds, “We are excited
to partner with Duchateau to plant trees in our National Forests in California
and across the country. Their partnership will help us reach our goal of
planting 50 million trees in our forests.”
In partnering with the NFF, DUGOOD encourages consumers, retailers, and all businesses to make conscious buying decisions that are beneficial and sustainable long-term.