MCLEAN, VA. – To celebrate National Chocolate Chip Cookie Day earlier this month, DoubleTree by Hilton, known for the beloved signature cookie welcome, announced that it will begin offering a new allergy-friendly soft chocolate chip cookie, alongside the original DoubleTree chocolate chip cookie, extending the iconic welcome to even more guests.
DoubleTree by Hilton has collaborated with Partake Foods, a leading allergy-friendly food company, to produce the new cookie, with the goal of creating a more inclusive welcoming experience at check-in. More than 32 million people in the United States are affected by food allergies, and others have food intolerances or dietary preferences.
“With DoubleTree by Hilton’s allergy-friendly cookie, we’re reshaping the concept of hospitality to be more inclusive and considerate,” said Matt Schuyler, Chief Brand Officer, Hilton. “We’re serving not just a cookie but a promise of care and personalization for each guest who walks through our doors.”
For more than 50 years, DoubleTree by Hilton has made it its mission to provide guests with a warm welcome and comfortable stay. Team members will now offer guests their choice of the new DoubleTree by Hilton allergy-friendly chocolate chip cookie or DoubleTree’s original chocolate chip cookie, at check-in at all DoubleTree by Hilton hotels across the United States. The soft-baked allergy-friendly cookie is gluten-free, non-GMO, vegan, and free of the top nine allergens (wheat, tree nuts, peanuts, dairy, eggs, soy, fish, sesame, and shellfish). Produced by Partake Foods in a dedicated top nine allergen-free facility, the cookie is individually wrapped during production, ensuring it is free from cross-contamination before being offered to guests at check-in.
Another Way to Make Guests Feel Welcome
“We recognize the impact that food allergies and dietary restrictions have on millions of people in their daily lives and know it can prove challenging during travel,” said Shawn McAteer, Brand Leader, DoubleTree by Hilton. “We hope the introduction of our allergy-friendly option, alongside our original cookie, reaffirms DoubleTree by Hilton as a place where human moments happen that make travelers feel welcome while away from home.”
Denise Woodard, founder and CEO, Partake Foods, said, “We are thrilled to work with an iconic brand like DoubleTree by Hilton to create a more inclusive welcome for their guests at check-in. As a parent of a child with food allergies, I know firsthand how limited offerings are for those with allergies and dietary restrictions when traveling. Everyone deserves to have a sense of assurance and comfort when they are away from home. Partake Foods is proud to extend our mission of inclusivity to DoubleTree by Hilton hotels across the United States.”
The DoubleTree cookie has fans around the world and beyond—it was the first food ever baked in space, during experiments aboard the International Space Station. In 2022, alone, DoubleTree by Hilton served more than 19 million cookies. With the addition of the allergy-friendly cookie, many guests will get to experience the signature welcoming moment the brand is known for, a chocolate chip cookie at check-in, for the first time.
