Home Publisher's Point of View Don’t Miss This Year’s Green Lodging Trends Report 2018

Don’t Miss This Year’s Green Lodging Trends Report 2018

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Glenn Hasek

Be sure not to miss one of the most highly anticipated survey reports of the year—the 106-page Green Lodging Trends Report 2018. Produced by Greenview, it is accessible for download through this link.

The annual Report is rich with data and highlights and summarizes responses to 115 survey questions in these categories: Energy Management, Waste Management, Water Conservation, Health & Wellness, Back of House, Communications, Staff Involvement, Community Involvement, and Climate Action & Certification. Greenview collected data for 4,544 hotels across 61 countries.

If you did not participate in the survey leading up to the Report, be sure to do so for the 2019 Report. Participants receive an insightful Benchmarking Report with further peer analysis by location and market segmentation across all the best practices surveyed. One of the objectives of the Report is to establish a benchmark against which one can compare one’s own property from year to year—whether that is against one’s own progress or that of other similar properties.

The Report is certainly an indicator of whether or not your property is behind, on pace, or ahead when it comes to implementing sustainability throughout the most critical areas of operations—both on and off property.

I guarantee you will find fascinating and even surprising nuggets of information in the Report that is filled with graphs and best practice examples from around the world.

Valuable, Up to Date Information

The Report is very current. This past year our industry has given plastic straws and single-use plastics a lot of attention. According to the Report, 49 percent of survey respondents have eliminated the use of plastic straws throughout the property. Over 30 percent plan on implementing this practice within the next 12 months. Thirty percent have eliminated/reduced to an absolute minimum the use of single use plastics. Thirty-eight percent are in progress to eliminate single use plastics, and 14 percent are planning on implementing this practice within the next 12 months. That is just one example of the inclusion of questions that are timely.

The Report analyzes data by geographic region and property type. One example of a green practice that varies by region is bulk soap/shampoo dispensers. While 23 percent of respondents in the Americas say they use these, 63 percent in Asia Pacific say they do. An example of a green practice that varies by property type is smart irrigation/automatic sprinkler systems. All representatives of convention hotels said their properties have this but only 37 percent of representatives of resort properties said they do.

The Report is an excellent source for ideas on how to improve your operations and sustainability story. Speaking of sustainability story, did you know that only 55 percent of respondents tell their sustainability story on their website? Certainly, a missed opportunity…

Green Lodging News is proud to support the Green Lodging Trends Report 2018. Be sure to share it with everyone in your company/at your property—from the C-level on down.

Green Lodging News Adds Sharc Energy Systems to Its Directory

Green Lodging News welcomes Sharc Energy Systems to its Green Product & Service Directory in the Waste Heat Recovery/Recycling category. Every day, a tremendous amount of warm water is used once before ultimately being discarded down the drain. Wastewater provides the ultimate renewable energy source, with an inexhaustible supply of thermal energy. SHARC Energy Systems, the world’s largest waste heat recovery company, offers two innovative products that use wastewater as an energy source. The SHARC and PIRANHA reuse thermal energy in wastewater to provide cost-effective and environmentally clean domestic hot water pre-heating and space heating and air conditioning. Call (604) 475-7710 or e-mail info@iws-sharc.com.

How to Search on Our Website

Like other search engines you find online, a search using one word will produce articles with that word included. If you would like to search for something that is more than one word long—ozone laundry, for example—you will need to put quotation marks around the words or phrase. Ozone laundry would then be “ozone laundry” in the search.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

An All-New Advertising Opportunity!

Green Lodging News, lodging’s leading environmental news source, announces the launch of Green Suppliers Spotlight, an e-blast to more than 20,000 subscribers that features the lodging industry’s leading green products and services. The e-blast will feature multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight will be published weekly on Thursdays beginning in March to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs. The Green Suppliers Spotlight e-blast will also be available in the Suppliers Spotlight Archive section of the Green Lodging News website.

Planning Advertising for 2019?

Green Lodging News is accepting reservations for advertising spots for 2019. Many excellent spots are available on our new website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2019 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 20,441. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail editor@greenlodgingnews.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,786 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 919 Facebook likes.

As always, I can be reached at editor@greenlodgingnews.com.

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