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CTO Adds New Category to Sustainable Tourism Awards

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BRIDGETOWN, BARBADOS—The Caribbean Tourism Organization (CTO) has added a new category to its 2017 Sustainable Tourism Awards. The Agro-Tourism Award was developed to reflect the CTO Year of Adventure and as part of the ongoing partnership between the CTO and the Inter-American Institute for Cooperation on Agriculture (IICA), where collaborative efforts have been ongoing to advance the integration of agriculture and tourism.

“When a tourist goes on a farm or community tour, or eats our signature foods prepared by local chefs, everyone benefits,” says Ena Harvey, IICA representative in Barbados. “Land remains in agriculture, farm incomes increase, business and employment opportunities are created, the environment is preserved, and the nation’s health and food security status are improved. This is what sustainable livelihoods are all about, and can be achieved in great measure through agro-tourism linkages.”

The Agro-Tourism Award is open to any group, organization, tourism business or attraction that offers an agro-tourism product, which incorporates the elements of food production, culinary output and visitor experiences. Applicants should demonstrate how they have successfully achieved sustainable linkages between agriculture and the tourism industry, which promotes the sharing and preservation of local agriculture and culinary heritage.

“Agro-tourism in the Caribbean is an important and growing niche, which in turn supports expansion in agriculture, promotes our rich culinary heritage, and contributes to generating sustainable livelihoods for local host communities,” said Amanda Charles, the CTO’s Sustainable Tourism Specialist. “In the context of the long-standing partnership with IICA, the CTO is pleased to add the agro-tourism category to its 2017 Sustainable Tourism Awards, and commends IICA for sponsoring this initiative.”

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