FLORHAM PARK, N.J.—BASF announced the launch of its SELECT (Sustainability, Eco-Labeling and Environmental Certification Tracking) Eco-Label Manager, a database created to strategically manage the abundance of eco-labels, environmental claims, directories and ratings systems by allowing the user to search, analyze and compare these programs in a structured and consistent format.
“The demand for environmentally preferable products is rapidly evolving and influencing purchasing decisions along entire supply chains,” said Pat Meyer, senior product steward and program leader at BASF. “These purchasing requirements have spawned hundreds of eco-labels and programs from the federal government, large retailers, trade associations and third-party organizations, leading to a lot of confusion.”
As a result, many businesses are spending considerable time and resources trying to understand and manage these classifications. “The BASF SELECT Eco-Label Manager tool is designed to simplify and streamline these efforts,” Meyer said.
Currently, the tool includes 100 programs for review, primarily associated with North America, but is continuing to add programs from all regions globally. Examples include Built Green Canada, a residential construction checklist and energy rating system; USGBC LEED programs, and the Green Guides, a set of guidelines established by the Federal Trade Commission to help manufacturers make clear and substantiated marketing claims.
Currently, the tool is available to all BASF employees and preferred BASF customers, stakeholders and members of the press. To gain access to the SELECT Eco-Label Manager, visit www.selectecolabels.com or call Mary MacLeod-Jones at (207) 929-4568.
