Home Vendor News Amouage, ADA Cosmetics Extend Partnership Agreement

Amouage, ADA Cosmetics Extend Partnership Agreement


KEHL, GERMANY—For over a decade, Amouage and ADA Cosmetics have been behind the distribution of some of the most luxurious amenities in the world. Building on their successful partnership, the two companies have extended their agreement for another five years with ambitious plans for an altogether redefined and modernized Amouage amenities experience.

“We are always looking for like-minded partners who not only understand our creative quest, but are able to amplify what we’re doing within their own realm of expertise,” explains Amouage Chief Experience Officer Renaud Salmon. Enjoying exceptional momentum after a recent strategic and creative transformation, the House, which was founded in the Sultanate of Oman in 1983, is now focusing on growth potential in Asia and North America. “With our long-standing partner, ADA Cosmetics, we look forward to continuing to reinvent how we connect with our clients and set new precedents for fragrance innovation.”

ADA Group CMO Gerd von Podewils said, “The fact that Amouage has decided to extend its partnership with us is a clear sign of our mutual appreciation and constructive cooperation over the past years.” With its unique legacy of over 50 fragrance creations that redefine the Arabian art of perfumery for the modern world, Amouage is regarded as a highlight in the portfolio of licensed brands distributed by ADA.

“We look forward to continuing our work with the Amouage team,” Podewils says. He went on to explain that ADA Cosmetics’ long-standing contacts with the hotel industry along with the cosmetic manufacturer’s international production expertise form an excellent basis for accelerating Amouage’s growth trajectory. The fact that ADA Cosmetics has recently taken steps to significantly rebuild and expand its sales structures in Asia and the USA also has a positive impact on the plans.