KEHL, GERMANY—A chic new standard has arrived in hotel bathrooms. With the launch of the EcoClassic collection, ADA Cosmetics introduces its most extensive and sustainable accessories range, replacing the company’s former luxury lines with a concept that blends elegance, innovation, and environmental care.
Minimalist Design, Maximum Responsibility
Timeless in black and white, EcoClassic is crafted from natural, renewable materials such as bamboo, cotton, and paper, eliminating plastic wherever possible. The elegant packaging is made from certified recycled cardboard, chosen in line with the principles of Canopy’s Pack4Good initiative—a global effort to protect forests through responsible sourcing.
The Completion of a Conscious Trilogy
EcoClassic is the third chapter in ADA Cosmetics’ eco-accessories journey, following the 2024 launches of EcoEssential and EcoGreen. Together, the collections form a new generation of sustainable in-room solutions that speak to the values of today’s discerning hotels and their guests.
“Our mission is to create the most sustainable dry amenities in the world,” says Gerd von Podewils, CMO at ADA Cosmetics. “EcoClassic is a defining step in this journey—uniting premium design with responsible materials and circular thinking. It reflects our ambition to lead the industry with solutions that are as thoughtful as they are beautiful.”
Dry Amenities, Thoughtfully Curated
The collection offers a complete in-room solution with a cohesive aesthetic, from bamboo toothbrushes and combs, to paper laundry bags, and cotton cosmetic buds.
Innovative additions include toothpaste tablets, a smart, plastic-free alternative to traditional tubes, and shaving soap, a compact yet indulgent bar that replaces shaving cream in plastic packaging.
Designed for Hotels That Look Ahead
EcoClassic is developed for hotels that lead with purpose. The refined design complements a variety of interiors, while offering a more planet-friendly alternative to conventional accessories.
For more information about ADA Cosmetics, please visit ada-cosmetics.com.
