PARIS—Australians will now be able to earn more than just endorphins after a workout when traveling, with leading fitness brand, Peloton, and Australia’s largest hotel operator, Accor, announcing a new partnership.
Following the successful launch of Peloton into select Accor hotels in 2022, the expanded agreement will see Peloton Bikes installed in more than 50 of Accor’s most popular hotels, resorts, and apartments across Australia. Plus, in the first of its kind program in Australia and for a limited time, guests will be rewarded for working out with Peloton—with the ability to earn 100 Accor Live Limitless (ALL) Reward points when they work out on the Peloton Bike or the Peloton App during their stay at one of the participating Accor hotels, including Mövenpick Hotel Melbourne on Spencer, Pullman Melbourne on the Park, Pullman Sydney Hyde Park, Sofitel Sydney Darling Harbour, Novotel Perth Murray Street, and Peppers Soul Surfers Paradise. Guests simply need to show their workout in the Peloton App at the hotel front desk or in the gym, scan the QR code provided and register for the offer prior to check-out to redeem. The points can be redeemed for their next holiday or to unlock tickets to some of the most popular concerts, shows and sporting events around the world.
At all participating Accor properties, Australians will now be able to continue their health and fitness routines during their stay, thanks to Peloton’s flexibility and variety using a Peloton Bike or the Peloton App. Whether it’s mirroring a strength workout from the Peloton App to your in-room TV, enjoying a cycling class in the hotel gym on the Peloton Bike, or taking an outdoor walk or run around a new location via the Peloton App, there’s something for every Accor guest to enjoy. Peloton’s 57 instructors lead live and on-demand classes across 16 different fitness modalities—from yoga and stretching to walking, running, cycling and more, so no matter your preference or fitness level, Peloton will keep you motivated and keep you moving.
Data Reveals Australians’ Desire for Health When Traveling
To support the expanded launch, Peloton and Accor commissioned research with YouGov to uncover Australians’ attitudes to health and fitness while travelling for work or leisure. The findings revealed that maintaining their current fitness regime when travelling is important to Australian travelers.
- Two in three Aussies (66 percent) surveyed said that maintaining their health and exercise regime when on holidays was important to them, with Millennials more likely than Gen Z and Gen X to say sticking to their regime is extremely important (37 percent, compared to and 21 percent and 24 percent respectively).
- When it comes to business travel specifically, among the 50 percent of Aussies who travel within Australia for work, 76 percent—the equivalent of 7.5 million people—said that maintaining their health and exercise regime when travelling was important to them. In relation to what Australians are looking for when staying at a hotel for work or leisure, the majority (68 percent) would prefer to exercise using hotel facilities when they are in a new destination, with many stating that the opportunity to try new fitness experiences would enhance their stay.
- Two in three Gen Z and Millennials (67 percent respectively) agree that the opportunity to try new fitness experiences is likely to positively impact the quality of their hotel stay.
Amanda Gilmore, Country Manager, Peloton Australia, said: “Whether Aussies are traveling for work or leisure, our research tells us that they’re making health and wellness a priority. We’re thrilled to introduce Peloton to more Australian travelers and also provide the vibrant community of Australian Peloton Members access to Peloton while they’re staying at Accor hotels across the country. With expert instructors, thousands of classes and a Member community by your side when you need it, Peloton offers an expansive range of classes that are adaptable for every level and ability, so you can get a workout boost whether at home or traveling.”
Sarah Derry, CEO, Accor Pacific, added: “At Accor, we’re always looking at how we can integrate health and wellbeing in meaningful ways throughout the customer journey, to deliver an authentic and holistic wellness offering. We want to provide guests with an added incentive to keep up their fitness while they stay with us, which is why we’re delighted to introduce the first ever ALL Reward points promotion for Peloton workouts completed in our hotels. Every point earned can be redeemed with Accor or one of our partners and make a real difference to our guests’ wellbeing.”
Gen Z Eager to Take Advantage of Loyalty Points
According to the research commissioned, two-thirds of Gen Z (66 percent) admit they would be motivated to maintain their health and fitness goals while staying at a hotel if by doing so they could earn loyalty points and incentives towards their next holiday experience, which is more likely than Gen X (54 percent) and Baby Boomers (32 percent).
Two-in-three Aussies (65 percent) who travel domestically for business share this sentiment, with 30 percent of business travelers saying they would be much more motivated.
Findings also revealed that 75 percent of people surveyed said that due to the rising costs of living, they would be more likely to book their next hotel stay using loyalty points and programs that provide access to discounts and promotional deals.
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