DALLAS—The Hilton Anatole recently announced the appointment of Josh Franklin as Director of Wellness and Recreation. A seasoned leader in luxury hospitality, Franklin’s background includes designing high-impact wellness programs and innovative recreation experiences.
In his new role, Franklin will oversee all wellness, recreation and fitness operations, including the renowned JadeWaters Resort Pool Complex and Verandah Athletic Club & Spa. He will also lead the development of innovative wellness initiatives, guest experiences and revenue-generating programs tailored to business and leisure travelers alike.
Franklin joins the Hilton Anatole following leadership roles at Reynolds Outfitters at The Ritz-Carlton Reynolds, Lake Oconee, and Hotel del Coronado, where he successfully launched guest-centric programs, expanded membership offerings and drove significant growth to create consistent guest engagement and profitability.
“We are thrilled to welcome Josh to the Hilton Anatole team,” said Bruce Roy, General Manager at Hilton Anatole. “His deep expertise in wellness and recreation, coupled with his passion for innovation will play a pivotal role in elevating our offerings and reinforcing Hilton Anatole as a premier resort destination in the Dallas market.”
A Passion for Optimizing Wellness Offerings
Throughout his career, Franklin has demonstrated a passion for modernizing operations, optimizing wellness offerings and creating immersive recreational experiences. He has successfully led efforts to enhance program participation and revenue through innovative activities and corporate team-building initiatives.
Franklin’s arrival at Hilton Anatole underscores the hotel’s commitment to delivering world-class guest experiences. His focus will be on enhancing existing programs and introducing fresh recreational activities to ensure a seamless blend of relaxation and entertainment across the hotel’s diverse amenities.
“I’m excited to join the Hilton Anatole team and create engaging wellness and recreation experiences that bring energy and fun to the entire property,” shared Franklin. “My goal is to build a sense of community where guests and locals can connect, unwind, and enjoy all that Hilton Anatole has to offer.”
For more information, visit the Hilton Anatole’s website.
