CHICAGO—NeoCon announces a dynamic new 7th Floor Exhibit Hall experience, set to debut at the 56th annual NeoCon, June 9-11, 2025. Boasting nearly 200 leading companies and emerging talents from around the globe, the redesigned floor will introduce a “halls within a hall” concept and feature dedicated, amenity-rich spaces for immersive activations, programming and more.
The thoughtful layout—with four main zones organized by key product categories—will enhance navigation, enabling attendees to quickly find exhibitors and solutions tailored to their needs while giving exhibitors more focused opportunities to connect with target audiences. Eye-catching hospitality spaces by Chicago-based Elise Metzger, founder of the experiential design firm Forward Fruit, will include a new NeoCon Café, as well as other inviting settings to network, take a break, and conduct business.
“This strategic, design-led transformation enables us to create a more focused and engaging environment that fosters growth and meaningful connections for all involved,” says Byron Morton, Vice President & Co-Head of Leasing at NeoCon. “It further strengthens and enhances NeoCon’s ongoing role as both a business accelerator and a global hub for innovation in the commercial design industry.”
Details on New Sections
The four newly specialized sections will include: Hall 7.1, a distinctive area with abundant natural light spotlighting design-forward brands, including those seeking to expand their business in the North American market; Hall 7.3, dedicated to architectural products, flooring, and cutting-edge technology solutions; Hall 7.5, showcasing global sourcing exhibitors; and Hall 7.7, featuring furniture and fabrics tailored to all commercial sectors including corporate office, education, healthcare, hospitality, government, and public spaces. Strategically designed for optimal visibility, accessibility, and differentiation, these areas will ensure a cohesive experience for exhibitors and attendees.
Brands interested in exhibiting can submit an application on the website neocon.com/apply-to-exhibit. Contact Julie Amato-Kohl, Vice President of Exhibitor Sales, and Madeleine Tullier, Director of Exhibitor Sales, for more details on exhibiting.
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