DALLAS—To commemorate Giving Tuesday, Omni Hotels & Resorts recently announced that more than 76,000 meals have been donated to local Feeding America food banks through its PGA TOUR Birdies-or-Better campaign. To date, Omni’s Say Goodnight to Hunger program has provided more than 14 million meals to help end the fight against hunger.
“With a long-standing commitment to giving back to those in need, Omni is proud to have provided more than 76,000 meals as a result of our PGA TOUR Birdie-or-Better initiative through our Say Goodnight to Hunger program,” said Peter Strebel, President of Omni Hotels & Resorts. “The program also elevates our commitment to golf and working with our strategic partner at the PGA TOUR.”
Omni’s first major sports league-wide sponsorship began in June and prompted the brand to develop the Birdie-or-Better campaign as a way for Omni, TOUR players and tournaments to come together for a great cause, while celebrating Omni’s two-year anniversary of the Say Goodnight to Hunger program. Through the promotion, Omni provides four meals to a family in need for every birdie-or-better made during each PGA TOUR event. Omni began the program in June and the current donation totals ran through the TOUR Championship in September. Meal donations were made to local Feeding America food banks in each tournament’s home city.
Local Food Banks Assisted
“More than 40 million people in America struggle to put food on their tables,” said Matt Knott, President at Feeding America. “Feeding America is grateful for Omni’s commitment to fighting hunger. Through the Say Goodnight to Hunger campaign, Omni helps local food banks across our nation feed people in need. The addition of the ‘birdie promotion’ is yet another way Omni provides support to local communities.”
Omni’s Birdie-or-Better campaign for the 2018-19 PGA TOUR Season started at the Safeway Open in October and will end in August 2019 at the TOUR Championship in Atlanta. On average, more than 60,000 birdies and eagles are recorded during a PGA TOUR season.
“Omni’s support of food banks is impressive, and its Birdies-or-Better campaign complements the amazing charitable contributions made by each of our tournaments across the country,” says Tyler Dennis, Chief of Operations for the PGA TOUR. “We are proud to support Omni’s commitment to feeding families and reducing hunger nationwide.”
