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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

New Report Reveals Venues Across Globe are Embracing LEED Green Building

WASHINGON, D.C.—The U.S. Green Building Council released its LEED in Motion: Venues report, which highlights the efforts of convention centers, sports venues, performing arts centers, community centers and public assembly spaces to transform their environmental, social and economic footprint through LEED certification. The report showcases some of the most impressive green venues around the world. “The scope and scale of the venues industry is enormous, and the leaders creating these spaces have an important role to play in reducing environmental impact,” said Mahesh Ramanujam, President & CEO of USGBC. “By incorporating green practices, venues around the world are positively impacting their triple bottom...

Earth Hour Set for Saturday, March 25

NATIONAL REPORT—Earth Hour is scheduled for Saturday, March 25 from 8:30 p.m. to 9:30 p.m. local time. It is a lights-off event organized by WWF that now has the participation of individuals and groups in almost 180 countries. Earth Hour was started as a lights-off event in Sydney, Australia in 2007. Lights will be dimmed in homes, offices, hotels and landmarks as a reminder to work toward greater efficiency, a sustainable future and to slow and stop man’s impact on climate change. The Earth Hour website features a “How Your Hotel Can Join the Earth Hour Movement” guide. It includes...

Suppliers of Portable Air Purifiers Find Ways to Entice Health-, Business-Savvy Hoteliers

NATIONAL REPORT—The degree of air quality in the guestroom, in most cases, is a mystery and goes unmeasured. Yet guests and employees are typically exposed to volatile organic compounds (VOCs), dust, dander, pollen, dirt tracked in from shoes, combustion products, biological particles from mold and more. According to the E.P.A., indoor air quality can be two to five times—and occasionally up to 100 times—more polluted than outside air. Sometimes the pollutants go undetected by guestroom visitors. Other times odors emerge and make issues obvious. Oftentimes, those with allergy or chemical sensitivities are impacted most and notice first. Vinny Lobdell Jr.,...

Westin Ad Campaign Communicates Brand’s Commitment to Guests’ Well-being

BETHESDA, MD.—Westin Hotels & Resorts, part of Marriott International, Inc., unveiled its first global brand campaign in more than five years, taking on the disruptions, distractions and unpredictability of travel and empowering travelers to embrace well-being as a way to regain control of their routines and be their best while on the road. The $30 million dollar, integrated advertising campaign—called Let’s Rise—communicates Westin’s commitment to its guests’ well-being before, during and after their stay. Beginning this week, the Let’s Rise campaign will be featured in broadcast, digital, radio and out-of-home channels, with print placements to follow later this year....

Green Tourism Approaches 20-Year Mark with 2,300 Businesses Participating

PERTH, SCOTLAND—Formerly known as the Green Tourism Business Scheme, the nonprofit Green Tourism will mark 20 years next year as one of the planet’s leading tourism accreditation organizations. Based in Perth, Scotland, Green Tourism now has approximately 2,300 accredited tourism-related businesses in its fold and is still led by its two founders—Jon Proctor, Chief Executive, and Andrea Nicholas, Managing Director. Green Tourism, primarily a U.K.-oriented organization, has been expanding in recent years and now has accredited properties in Canada and Italy. In an interview with Green Lodging News, Proctor said Green Tourism has a pilot project under way in...

Green Lodging News, Greenview Launch Green Lodging Trends Report 2016

ODESSA, FLA. & SINGAPORE—Green Lodging News, lodging’s leading environmental news source, and Greenview, a leader in advancing hotel sustainability, have released the Green Lodging Trends Report 2016. The report details the results of the first annual Green Lodging Survey conducted earlier this year and is available at no cost by clicking here. The report is based on data from more than 2,000 hotels in 44 countries and covers topics ranging from air quality to energy management to staff involvement. The report includes results of more than 100 questions asked in 11 categories. Supporters of this year’s survey include The Arbor...

Imprint Plus Releases Results of Traveler Survey

NATIONAL REPORT—To determine what’s important to travelers when selecting a vacation or business trip location, a recent survey of 1,000 men and women in the United States was conducted by Social Science Research Solutions (SSRS) for Imprint Plus, a leading manufacturer of customized, eco-friendly, name badge and signage systems. When asked if they preferred to stay at eco-friendly establishments, an overwhelming 71 percent of the respondents reported that it was important. The survey also reported that breakfast included in the rate was considered to be an important offering in selecting a place to stay by 41 percent of the...

Westin Reston Heights Wins the 2016 Green Travel Leader Award

RESTON, VA.—Being environmentally friendly is a growing trend, and the Westin Reston Heights walks the walk, taking home the 2016 Green Travel Leader Award. The award was given by the Commonwealth of Virginia’s travel arm, the Virginia Tourism Corp. Located just outside of Washington, D.C., the hotel is managed by Crescent Hotels & Resorts, an operator of over 100 hotels throughout North America, including 14 in the Washington, D.C. area. “We are so proud to have won this award among the countless hotels in the state of Virginia,” said Don Anderson, Complex General Manager, who oversees the hotel and the adjacent Sheraton...

HIP Network Acquires Convene Green from ASAE

BETHESDA, MD.—HIP Network announced the acquisition of sustainability platform Convene Green from ASAE (American Society of Association Executives). Previously a stand-alone brand within the ASAE Membership Toolset, Convene Green is positioned to become a preeminent industry benchmark for innovative event organizers, hotels, destinations and suppliers who service the meetings and events sector. “We recognize that event sustainability is still one of the most underserved areas within our industry,” said Dan Sherman, Founder & CEO at HIP Network. “As a brand who represents some of the most influential Association & Corporate Planners and Suppliers, the HIP Network platform allows Convene Green...

International Wellness Tourism Growing Much Faster than Domestic

MIAMI—The Global Wellness Institute (GWI) recently reported that global wellness tourism revenues grew 14 percent from 2013 to 2015 (to $563 billion), more than twice as fast as overall tourism (6.9 percent)—while also projecting that this “unstoppable” travel category would grow another 37.5 percent, to $808 billion, by year 2020. The GWI just released new data, revealing that international wellness tourism revenues have been growing at a significantly faster clip (20 percent from 2013 to 2015) than domestic wellness travel (11 percent). And that secondary wellness tourism (wellness services sought during travel, but where wellness is not the main purpose...