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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

GBTA Study: Few Travel Management Professionals Incentivize Travelers to Stay at Green Hotels

In covering green lodging I have often heard about companies that incentivize their business travelers to stay in hotels with sustainable practices. Turns out the practice may be less common than I thought. According to a new study released by the GBTA Foundation, the research and education arm of the Global Business Travel Assn., in partnership with AIG Travel, only one in six travel management professionals (16 percent) currently incentivize their business travelers to stay in hotels with sustainable practices. Even fewer (4 percent) require travelers to book suppliers with sustainable practices. The GBTA Foundation conducted an online survey...

Why Hotels are Charging Up for Electric Vehicles

NATIONAL REPORT—In the United States, sales of electric vehicles soared in 2016, showing a 70 percent year-over-year increase in monthly sales. For consumers, the choice is bigger than ever; by the end of 2016, automakers were offering about 30 electric models to choose from, such as the Tesla Model S, Chevy Volt, and Nissan Leaf. And even more are on the way, with Ford’s plans to create 13 EV models by 2020, Mercedes saying it will produce 10 by 2025, and Volkswagen, which is at work on 30 different models. What’s more, EV batteries are becoming cheaper and longer-lasting, which...

Holiday Inn Dayton Hotel ‘Giving Back to the Givers’

DAYTON, OHIO—The Holiday Inn Dayton Fairborn has launched a social campaign that will give a dream wedding to one deserving couple. The newly renovated hotel, which is owned and managed by Portfolio Hotels & Resorts, has been a devout community supporter, having for example recently donated funds and manpower to the building of homes for locals in need.  Management is now challenging perspective brides and grooms to show how strong their charitable arms are by sharing a short video demonstrating their philanthropic efforts. The winner will receive a free wedding reception in the hotel’s Grand Ballroom in 2018. “We’re giving...

1 Hotels to Debut Meaningful Meetings Program

NEW YORK—1 Hotels, the mission-driven luxury lifestyle hotel brand founded by renowned hotelier Barry Sternlicht, announced that its proprietary Meaningful Meetings program will debut at 1 Hotel Central Park followed by 1 Hotel South Beach and the brand’s flagship, 1 Hotel Brooklyn Bridge. Developed in partnership with Holstee, the Brooklyn-based manifesto sensation and mindful-living leader, 1 Hotels Meaningful Meetings program offers a cohesive, mindful approach to meetings with features ranging from brain-fueling foods and beverages to smartphone check-in points and breathing exercises. The root of the Meaningful Meetings program is based on mindfulness research—including a study from UNC Kenan-Flagler Business School...

Ellis Hotel’s Themed Floors, Wellness Room Grab Traveler, Media Attention

ATLANTA—The historic, recently renovated Ellis Hotel, an Atlanta landmark for more than a century, is catering to women, pet lovers, wellness aficionados and eco-conscious travelers in a highly unique fashion—by allocating floor and room space to meet the preferences of those travelers, and charging more for it. The 10th floor of the hotel is a women’s only floor, the idea of Tom LaVaccare, Director of Sales & Marketing at the 127-room property. The floor has been a success and has garnered a lot of attention with many major media outlets reporting on it. LaVaccare says the floor is the result...

AtmosAir Allergy Friendly Rooms & the Homewood Suites Times Square

Purpose: The Albanese Organization, owners of the Homewood Suites in Times Square, New York City, decided to improve guestroom air quality and market Allergy Friendly rooms. Solution: AtmosAir™ equipment was installed to provide 24/7 air purification to 35 hotel rooms. Guest Benefits: AtmosAir™ significantly improves indoor air quality by reducing odors, bacteria, mold, mildew, particulate matter, allergens, and irritating VOCs. Pricing Strategy: Homewood Suites offers the Allergy Friendly rooms for a $20 premium. ROI: After the first three months of operation, AtmosAir™ Allergy Friendly rooms were sold out nearly 80 percent of the nights. The AtmosAir™ system was paid for thanks to the...

Hilton Invites World to Celebrate Earth Hour through #TravelwithPurposeContest

MCLEAN, VA.—Hilton today announced the launch of a global social media contest celebrating Earth Hour (8:30 p.m. to 9:30 p.m. on March 25)—the worldwide movement for the planet organized by the World Wildlife Fund (WWF). Building on the core theme of Earth Hour—turning off the lights for an hour to save energy—contestants are invited to submit a photo and caption showing how they celebrated the event. The grand prize includes travel and accommodation, including a five-night stay at the Canopy by Hilton Reykjavik City Centre in Iceland. The winner will enjoy the destination’s proximity to the Arctic Circle, as well...

Hyatt Announces Launch of ‘World of Hyatt’

CHICAGO—Hyatt Hotels Corp. announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and trusted experiences and engaging its community of loyalists in a way that is meaningful to them. “World of Hyatt is an expression of who we are,” said Mark Hoplamazian, President and CEO, Hyatt Hotels Corp. “It’s a platform powered by our purpose—caring for people so they can be their best—and it inspires how we engage with guests, interact with colleagues and owners,...

Virginia B&Bs Benefit from On-site Electric Vehicle Charging Stations

SOUTH BOSTON, VA.—Electric vehicle charging stations are the newest amenity at Virginia bed and breakfasts that are catering to a more green-friendly clientele. This is the dawn of these new vehicles, and usage so far is rather scattered. But the inns expect a bigger influx of visitors as electric car sales pick up in urban and rural areas of the Commonwealth. At Oak Grove Plantation in South Boston, Va., shiny new electric charging stations are powered by the inn’s 48 solar photovoltaic panels. “We are hoping to appeal to visitors who are conscious of their lodging’s carbon footprint,” says innkeeper Pickett...

Report: One-Third of Consumers Prefer Sustainable Brands

LONDON—A new international study by Unilever reveals that one-third of consumers (33 percent) are now choosing to buy from brands they believe are doing social or environmental good. The study asked 20,000 adults from five countries how their sustainability concerns impact their choices in-store and at home. Crucially, it then mapped their claims against real purchase decisions, giving a more accurate picture than ever of what people are actually buying—and why. As well as confirming the public’s high expectations of brands when it comes to having a positive social and environmental impact, the study’s findings uncover an unprecedented opportunity for companies...