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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

WeTravel Launches Public Retreat Directory for Wellness Tourism

SAN FRANCISCO—WeTravel, a payment platform for travel organizers and companies, officially launched RetreatCenterDirectory.com, a free, public directory of thousands of wellness centers worldwide. Every listing has a detailed description, photos, and contact information. WeTravel launched the directory to respond to the increasing popularity of and demand for wellness tourism. The Global Wellness Institute estimates that wellness tourism is expected to grow annually by 7.5 percent (compared to conventional tourism’s 3.4 percent annual growth rate) and will account for $808 billion dollars in the United States alone by 2020*. The wellness community, especially individuals and organizations actively engaged in mind-body and fitness...

Interstate Hotels & Resorts Embraces Vegetarian & Vegan Trends with New F&B Promotion

ARLINGTON, VA.—Interstate Hotels & Resorts, a leading global hotel management company, announces the launch of its Vegetarian & Vegan culinary promotion for its managed hotels. This on-trend, innovative promotion meets the needs of today’s travelers for healthier eating through plant-based diets, incorporating high quality vegetarian and vegan lunch and dinner entrees in restaurants and banquets across its full-service hotels. Interstate created 27 new enticing vegetarian and vegan menu items for this promotion, which launched on Jan. 1. Because of the generational change driven by Millennials, the passion for vegetarian and vegan meals has progressed rapidly, with a 350 percent increase...

How Do You Attract Vegetarians, Vegans to Your Hotel?

One more way to put more heads in beds? Certainly. According to www.veganbits.com, about two percent of Americans are vegetarian. One in four of those are vegan. What are you doing to attract that portion of travelers? According to the 2016 Lodging Survey, just 28 percent of hotels with restaurants offer vegetarian menu choices. That means, in most cases, that portion of travelers either chooses to dine elsewhere or are not satisfied when dining at your dining establishment. How can you better meet the needs of vegetarians and vegans? One idea is to become a stop on a tour led...

Palau Pledge a Best Practice Worth Replicating Around the Planet

Palau is an island country located in the western Pacific Ocean. It contains approximately 340 islands and has an area of just 180 square miles. The population is about 21,000. As with other Pacific island nations, rising sea level presents a major environmental threat. Illegal dynamite fishing, inadequate solid waste disposal facilities and extensive sand and coral dredging also threaten the health of the environment. I bring up Palau in this column because the country is doing something very unique—something worth replicating around the world. Palau is the first nation on earth to change its immigration laws for the cause...

With Fragile Skin, Young Travelers Have Different Amenity Needs

NATIONAL REPORT—Suppliers have spent years formulating eco-friendly soaps, shampoos and lotions for their guests but, as Green Lodging News has discovered, they have neglected a very important (and very large) segment of the traveling public—kids. Especially children under the age of six, whose skin is much different than that of older youth and adults, have been pretty much forgotten. “I would be shocked if even 10 percent offer amenities for children,” says Katie Childs, Director of Sales for Gfl USA. “We have stayed at more than 20 hotels with our 13-month-old, and only one has offered bath products...

The World of Ethical Travel Now Has a Podcast

BERKELEY, CALIF.—Travel is a powerful force for good will. It’s also the world’s biggest industry: Nearly one in 10 people on this planet rely on the travel market for their livelihoods. This makes travelers the most powerful social action group on Earth. It means that where we go—and what we do when we get there—can literally change the world. California-based Ethical Traveler has launched the first podcast dedicated to ethical travel: Mindful travel and tourism that focuses on the well-being of the people and places travelers love to visit. The Ethical Traveler Podcast features interviews with writers and storytellers, artists and...

Iconic Wild Animals Suffering for Selfies

TORONTO—The explosive selfie trend on social media is driving the suffering and exploitation for some of the world’s most iconic animals in the Amazon, says international charity, World Animal Protection. Focusing on two cities of the Amazon: Manaus, Brazil and Puerto Alegria, Peru, the charity’s investigators reveal that animals are taken from the wild—often illegally—and used by irresponsible tour operators who exploit and injure wildlife to entertain and provide harmful photo opportunities for tourists. In public view and behind the scenes, investigators uncovered evidence of cruelty being inflicted on wild animals, including: Sloths captured from the wild, not surviving longer than...

‘Bend’ It But Don’t Break It

Asking guests to swear an oath before visiting a city seems like something from a medieval film, but it’s actually part of a new campaign launched this week by Visit Bend. The Bend Pledge is aimed at establishing a code of conduct for all people who spend time in Central Oregon. It’s a web-based initiative that asks potential visitors to abide by a code of conduct that includes items like, “I will make my own memories, but not my own trails,” and, “I will be a respectful guest in Bend’s indoor and outdoor spaces.” Visit Bend CEO Kevney Dugan explained the...

GlobalData: Global Ecotourism Taking Off

LONDON—According to GlobalData, a recognized leader in business information and analytics, the climate change imperative and the rise of responsible travelers is creating a compelling business case for sustainable tourism. The company’s latest report: “Top Trends in Sustainable Tourism: An analysis of the key trends in sustainable tourism and the business opportunities they create for the travel and tourism industry” reveals that increased awareness of social, economic and environmental sustainability has spread rapidly through the digital world and social media. This has given rise to a new type of tourist, characterized by environmental and cultural sensitivity. Such travelers are more likely to...

Green Lodging News, Greenview Launch Green Lodging Trends Report 2017

ODESSA, FLA. & SINGAPORE—September 18, 2017—Green Lodging News, lodging’s leading environmental news source, and Greenview, a leader in advancing hotel sustainability, have released the Green Lodging Trends Report 2017. The second annual report details the results of the Green Lodging Trends Report Survey and is available at no cost by clicking here. The report is based on data from 2,093 hotels in 46 countries and provides industry trends on topics ranging from energy management to communication to—for the first time in its own category—Health & Wellness. The report includes results of 110 best practices in 12 categories. Sponsors this year...