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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Green Lodging News, Greenview Launch Green Lodging Trends Report 2017

ODESSA, FLA. & SINGAPORE—September 18, 2017—Green Lodging News, lodging’s leading environmental news source, and Greenview, a leader in advancing hotel sustainability, have released the Green Lodging Trends Report 2017. The second annual report details the results of the Green Lodging Trends Report Survey and is available at no cost by clicking here. The report is based on data from 2,093 hotels in 46 countries and provides industry trends on topics ranging from energy management to communication to—for the first time in its own category—Health & Wellness. The report includes results of 110 best practices in 12 categories. Sponsors this year...

PURE Rooms Experiencing Rapid Growth in Allergy Travel Market

BUFFALO, N.Y.—PURE Solutions, a leading provider of asthma and allergy-friendly hotel rooms, has recently seen a strong uptick in demand for its services. This year, the company has already installed more than 520 rooms at 31 hotels across the United States. PURE Rooms utilize state of the art treatments and advanced purification technology to create an environment that is more comfortable for people with asthma, allergies and other respiratory conditions. PURE Rooms CEO Brian Brault described his company’s expansion as “a key opportunity to help make travel easier for this growing segment of the population.” “With 1 in 4 Americans experiencing symptoms, chronic respiratory conditions...

Green Lodging News Research: An Update on State, City Level Green Recognition Programs

NATIONAL REPORT—For more than 10 years now Green Lodging News has been tracking the activities of state, regional and local green lodging certification/designation/recognition programs. Some of the programs have continued to thrive and grow—most often thanks to dedicated staff and adequate funding—while others have withered away, absent of a workable business plan. Certification/designation/recognition programs can be labor intensive, especially if on-site visits are required, websites need updating, and criteria need to be monitored and changed. Competition from national programs can also impact the health of more local programs. The TripAdvisor GreenLeaders Program is one good example of a program that...

Kind Traveler Nearly Triples Inventory in First Year

LOS ANGELES—Kind Traveler, the travel industry’s first socially responsible, “Give + Get” hotel booking platform and blog, has nearly tripled its hotel and destination inventory in its first year of business. Expanding on its mission to empower travelers to become a force that benefits communities, the environment, and animals, Kind Traveler celebrates 130 hotels, destinations, and charities that have come together to fulfill this vision. Additionally celebrating 2017 as the U.N.-designated International Year of Sustainable Tourism, the 57 hotels, 49 charities, and 24 destinations that have teamed up with Kind Traveler are working together to fulfill Kind Traveler’s mission that’s...

Green Venue Report Highlights State of Convention & Exhibition Sustainability Around the World

WASHINGTON, D.C.—The 2017 Green Venue Report: The State of Convention and Exhibition Center Sustainability is now available. The 4th annual Green Venue Report compiles data from 66 convention and exhibition centers across 16 countries and four continents (a 50 percent increase from 2016). The report evaluates a collective environmental footprint of industry meeting and events, highlighting best practices and innovative programs. In its fourth year, the Green Venue Report compares green performance over a wide range of areas, including: energy efficiency, waste management, water usage, food and beverage services, cleaning practices, staff involvement, communications, and certifications. The survey consisted of 131...

Monterey County Encourages Responsible Travel

MONTEREY, CALIF.—Attracting travelers to Monterey County has always been the mission for the Monterey County Convention and Visitors Bureau (MCCVB) and ensuring that these visitors treat the destination responsibly is also a top priority. “Sustainable Moments” is the MCCVB’s responsible tourism initiative designed to educate travelers on how to make the most of every moment in Monterey County while at the same time, being safe, respectful to the environment and communities and understanding how to travel responsibly. “We challenge our guests to grab life by the moments when visiting our home, beautiful Monterey County,” says Tammy Blount, MCCVB President and CEO....

Expedia Announces Changes to Wildlife Animal Attraction Booking

BELLEVUE, WASH.—Expedia, Inc. announced that activities involving certain wildlife animal interactions will no longer be bookable on its online travel sites. Relying on guidance from industry-leading wildlife and animal protection groups, Expedia will undertake a thorough review over the next few months and will remove activities from its websites and other distribution channels. The announcement also comes with the launch of a new initiative committing the company to improving education for travelers about animal welfare. Launching later this year, travelers searching for animal-related activities will be presented with detailed information about specific activities offered through Expedia on a new Wildlife...

HX: The Hotel Experience 2017 Attendee Registration Now Open

NEW YORK, N.Y.—Attendee registration for North America’s largest hospitality trade show, HX: The Hotel Experience, November 12 to 13, 2017 at the Jacob K. Javits Convention Center in New York City, is now open at the newly redesigned website, www.thehotelexperience.com. “HX gives the hospitality professional an expansive, 360° look at the guest experience and how it will impact their property’s appeal, efficiency and profitability,” said Phil Robinson, HX Show Director. The show features over 400 exhibitors, top of the line industry speakers and panels, and live interactive demos. Special feature areas for HX 2017 include: HX360° INNOVATION ZONES. New this year,...

Hotels Maximizing Buzz Surrounding August 21 Solar Eclipse

Would you build a marketing program around an event that is going to last just one minute and 24 seconds? That is what many Marriott hotels are doing for August 21, the date of the first solar eclipse that has traveled the path of the continental United States since 1918. At The Lincoln Marriott Cornhusker Hotel, the Solar Eclipse Package includes: overnight guestroom accommodations for two, breakfast buffet for two in The Café and complimentary valet parking. Exclusively added to this package are two disposable Solar Eclipse Glasses, Special Edition Solar Eclipse Patch from Homestead National Park, Special Edition...

Fairmont Washington, D.C. Planning August Sustainability Fair

It is a great idea and worth replicating at your hotel—a Sustainability Fair. The Fairmont Washington, D.C. will hold its eighth annual Sustainability Fair on Friday, August 25 from 11:30 a.m. until 1:30 p.m. in the hotel’s Colonnade Room. Diana K. Bulger, Area Director, Public Relations for the 413-room property, has been involved in all eight fairs. At first it was called the Green Fair, she says. Today it is an event that draws from 200 to 300 people. “Every year it gets bigger,” Bulger says. The fair is the idea of the hotel’s sustainability team. “We are always trying...