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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Expedia Announces Changes to Wildlife Animal Attraction Booking

BELLEVUE, WASH.—Expedia, Inc. announced that activities involving certain wildlife animal interactions will no longer be bookable on its online travel sites. Relying on guidance from industry-leading wildlife and animal protection groups, Expedia will undertake a thorough review over the next few months and will remove activities from its websites and other distribution channels. The announcement also comes with the launch of a new initiative committing the company to improving education for travelers about animal welfare. Launching later this year, travelers searching for animal-related activities will be presented with detailed information about specific activities offered through Expedia on a new Wildlife...

HX: The Hotel Experience 2017 Attendee Registration Now Open

NEW YORK, N.Y.—Attendee registration for North America’s largest hospitality trade show, HX: The Hotel Experience, November 12 to 13, 2017 at the Jacob K. Javits Convention Center in New York City, is now open at the newly redesigned website, www.thehotelexperience.com. “HX gives the hospitality professional an expansive, 360° look at the guest experience and how it will impact their property’s appeal, efficiency and profitability,” said Phil Robinson, HX Show Director. The show features over 400 exhibitors, top of the line industry speakers and panels, and live interactive demos. Special feature areas for HX 2017 include: HX360° INNOVATION ZONES. New this year,...

Hotels Maximizing Buzz Surrounding August 21 Solar Eclipse

Would you build a marketing program around an event that is going to last just one minute and 24 seconds? That is what many Marriott hotels are doing for August 21, the date of the first solar eclipse that has traveled the path of the continental United States since 1918. At The Lincoln Marriott Cornhusker Hotel, the Solar Eclipse Package includes: overnight guestroom accommodations for two, breakfast buffet for two in The Café and complimentary valet parking. Exclusively added to this package are two disposable Solar Eclipse Glasses, Special Edition Solar Eclipse Patch from Homestead National Park, Special Edition...

Fairmont Washington, D.C. Planning August Sustainability Fair

It is a great idea and worth replicating at your hotel—a Sustainability Fair. The Fairmont Washington, D.C. will hold its eighth annual Sustainability Fair on Friday, August 25 from 11:30 a.m. until 1:30 p.m. in the hotel’s Colonnade Room. Diana K. Bulger, Area Director, Public Relations for the 413-room property, has been involved in all eight fairs. At first it was called the Green Fair, she says. Today it is an event that draws from 200 to 300 people. “Every year it gets bigger,” Bulger says. The fair is the idea of the hotel’s sustainability team. “We are always trying...

Blu Planet By Radisson Blu Wins IMEX-GMIC Sustainability Award

BRUSSELS—Radisson Blu is the winner of the 2017 IMEX-GMIC Innovation in Sustainability Award with its Blu Planet program, the responsible business initiative of Radisson Blu hotels around the world. The IMEX-GMIC award celebrates inspiring brands that drive sustainability forward through innovation, collaboration and idea sharing. “We are determined to help protect the Earth’s priceless water supply,” says Inge Huijbrechts, Vice President of Responsible Business for the Carlson Rezidor Hotel Group. “We launched Blu Planet to conserve water and help bring safe drinking water and sanitation to communities in need. Blu Planet is a key pillar of our group’s Responsible Business...

Ruby’s Inn Raises Over $700,000 for Bryce Canyon National Park

BRYCE CANYON CITY, UTAH—Over the past 13 years, Ruby’s Inn has raised $700,000 for the Bryce Canyon National History Association through its “Dollar Check-Off” program. The program allows guests to give back while visiting the famous Bryce Canyon National Park. “Ruby’s Inn, my family and I wouldn’t be where we are today without Bryce Canyon National Park,” Lance Syrett, General Manager of Ruby’s Inn said. “My ancestors didn’t plan to start a hotel, but they ended up opening Ruby’s Inn so everyone could experience Bryce Canyon’s beauty. This is the reason why we do the dollar program today, to help preserve...

Imprint Plus Survey: Travelers Prefer to Stay at Green Hotels

NATIONAL REPORT—To determine what’s important to travelers when selecting a vacation or business trip location, a recent survey of 1,000 men and women in the United States was conducted by Social Science Research Solutions (SSRS) for Imprint Plus, a leading manufacturer of customized, eco-friendly, name badge and signage systems. When asked if they preferred to stay at eco-friendly establishments, an overwhelming 71 percent of the respondents reported that it was important. The survey also reported that breakfast included in the rate was considered to be an important offering in selecting a place to stay by 41 percent of the...

Hilton, AtmosAir Join to Offer Five Feet to Fitness in Guestroom

FAIRFIELD, CONN.—Hilton Hotels and AtmosAir have partnered together, bringing the “purest” fitness center into the guestroom. Called Five Feet to Fitness, this new room type includes more than 11 pieces of fitness equipment and accessories that make it easier for travelers to work out privately in their own guestrooms. Instead of just placing workout equipment into a hotel room, Hilton Hotels has ripped out carpet and put down performance flooring that you’d find in the world’s best fitness center. In order to maximize the hotel guest’s workout and breathing space, Hilton Hotels have also included AtmosAir filters in these...

Green Lodging Trends Report Survey Approaches Closing Date

NATIONAL REPORT—The survey that is the basis for the annual Green Lodging Trends Report has launched and will remain open through 7 p.m. EST June 20. Click here to participate! The Green Lodging Trends Report is the lodging industry’s annual exercise to assess and catalyze green innovation, best practices, and awareness regarding the state of sustainability across hotels worldwide. Participants benefit from a free compare report—an opportunity to learn how their property is aligned with best practices, and where it is behind among peers locally and worldwide. Participants also have an opportunity to discover new innovative practices that hotels are...

The Death of Phone Conversation?

Allow me to move away from green lodging this week—although it does impact green lodging—and write a bit about communication. Phone communication. You remember, the kind that Alexander Graham Bell invented? (“Mr. Watson--come here--I want to see you.”) Perhaps this rant will not solve a thing but if one person is affected positively by it, I will consider it a success. My main rant: What is it about talking on the phone that scares so many people today? And I mean run for the hills level of scared. Are people just so busy that they cannot take even a...