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BOULDER, COLO.—A kid’s voice can go a long way. Just ask Milo Cress, an 11-year-old from Boulder, Colo. Two years ago, Milo noticed that restaurants were automatically giving straws to customers—straws that ended up in the trash and ultimately the landfill. That did not sit right with him. The environmentalist that he is—he developed a solar-powered popcorn machine when he was six—Milo decided something needed to be done. With the help of his family he founded the Be Straw Free Campaign, an effort to encourage foodservice businesses to either eliminate straws altogether or at least transition to an “offer first” policy. Two years after his effort was launched, Milo is making significant progress. He has been interviewed on CNN twice, on NPR, for national news publications, and the National Restaurant Assn. is an advocate of his “offer first” policy. The Colorado Restaurant Assn. has officially adopted “offer first” and George McKerrow Jr., co-founder and chief executive of casual-dining restaurant chain Ted’s Montana Grill, recently signed an "offer first" pledge.
ANAHEIM, CALIF.— Disneyland Resort recently was honored by the nonprofit organization Clean the World Foundation, Inc. for its environmental efforts to recycle partially used soap and bottled bath amenities. The nonprofit organization sanitizes, repackages and distributes the amenities—which may otherwise be discarded by the hospitality industry—to people in need around the world, helping to prevent hygiene-related illnesses.
TRAVELERS REST, S.C.—EnviroPure Systems Inc., a world leader in the development of alternative technologies for organic food waste disposal, announces the appointment of Stefan Kahl as national sales manager. Kahn comes from the Atlanta division of U.S. Foods, where he has been specialist/category manager of non-foods/equipment & supplies for the past nine years.
ALPHARETTA, GA.—BEST WESTERN PLUS The Inn at King of Prussia, a 168-room property owned and operated by RWK Enterprises, Inc., has completed a furniture refinishing and armoire conversion project led by The Refinishing Touch. Within 30 days, The Refinishing Touch restored headboards, nightstands, side chairs, benches, desks, micro fridge cabinets and armoires in 100 rooms throughout the establishment.
TARRYTOWN, N.Y.—More than 75 staff, associates, and managers at Castle Hotel & Spa gathered on Earth Day, April 22, and filled more than 4,000 gallons of trash into 20-gallon bio bags that included disposable bottles, debris, trash, plastic bags and general yard waste from the historic 11-acre property in Tarrytown including the one-mile hiking path and bordering streets of Benedict Avenue and Martling Avenue.
WASHINGTON, D.C.—To celebrate Earth Month, the American Hotel & Lodging Assn. (AH&LA) is endorsing the Global Soap Project, a nonprofit organization launched in 2009, which has the dual mission of reducing waste while improving global health. More than 1,100 hotel properties send partially-used bars of soap to Global Soap for recycling.
CROSSVILLE, TENN.—Crossville Inc., a domestic porcelain tile manufacturer based in Crossville, Tenn., has diverted a total of 24 million pounds of porcelain from landfills since launching its Tile Take-Back program and TOTO USA recycling partnership. Both initiatives are based on Crossville’s proprietary process for recycling fired porcelain products, including post-consumer materials.
DENVER—According to Milo Cress, an 11-year-old middle school student and enthusiastic environmentalist, an estimated 500 million drinking straws—enough to fill 46,400 school buses annually—are discarded every day. Unfortunately, many don’t even make it to the landfills.
If you’re reading this you recognize that there is a portion of your customer base who values green initiatives and you are trying to reach those guests. Those guests may be groups who have made “green” a criterion for selecting locations for their meetings or annual conferences. Or they may be individuals who are extending their environmental values to all aspects of their life—even recreation and travel. But how do you showcase your green commitment? It’s not easy to see green. To showcase your green commitment, don’t overlook the value of prominent high-aesthetic recycling containers. Whether it’s fair or not, many of your guests will judge your green efforts by the visual clues they see. Recycling bins offer your guests a constant visual reminder of your green initiatives.
WATERFORD, N.Y.—North America’s fourth largest producer of towel and tissue paper, Cascades Tissue Group, announced an extension of its Cascades Moka line with the launch of the first-ever, unbleached, 100 percent recycled, environmentally preferable facial tissue. This new beige-colored facial tissue unique to Cascades follows the award-winning, January 2012 launch of the Cascades Moka bathroom tissue, which created a new category of bathroom tissue that quickly sold through its initial inventory and is now a growing category for the company.
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