Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (440) 243-2055, or by e-mail at editor@greenlodgingnews.com.


You are viewing items 1-10 (Page 1 of 49)
Page:  « Previous 1 2 3 4 5  ... Next » 

Hilton, Sundance Announce LightStay Film Award Winners

2/1/2012

MCLEAN, VA.—Hilton Worldwide and Sundance Institute announced the winners of the newly launched Hilton Worldwide LightStay Sustainability Award program, which includes $25,000 for one feature film and one in-process category winner. The prizes will be presented at the 2012 Sundance Film Festival this week. Additionally, Hilton Worldwide will screen the winning feature film, The Island President, at a special private event during the Festival. A Q&A session with director Jon Shenk will follow the screening. The Island President will be released by Samuel Goldwyn Films on March 28.


MindClick SGM, Expedia.com Unveil Results of Study

1/25/2012

LOS ANGELES—MindClick SGM and Expedia.com announced the results of a study of 5,000 consumers conducted in early January 2012 that measures awareness, expectations and the impact of hotel sustainability efforts. The study revealed that consumers applaud such efforts, but need to better understand the tangible impact to their travel lives. Over the past decade, hotels have implemented and promoted sustainability programs including energy efficiency, water conservation and recycling, and green building through the U.S. Green Building Council’s LEED certification program. With operational sustainability awareness levels at 80 percent among consumers surveyed, the industry has succeeded in telling at least part of the story. This means that the concept of hotel sustainability is being factored into hotel purchase consideration. Hotel air quality is a prevailing consumer concern: four in 10 consumers list indoor air quality as a highly important in their selection criteria. Hotels that promote higher indoor air quality earn higher favorability ratings among almost two-thirds of consumers surveyed.


GRI Publishes New Guidance for Green Events

1/24/2012

AMSTERDAM, THE NETHERLANDS—Event organizers can now report on sustainability issues like impacts on communities, natural environments, and local and global economies, thanks to new guidance just published by the Global Reporting Initiative (GRI). The Green Meeting Industry Council (GMIC) helped developed the guidance as part of a multi-stakeholder Working Group and Advisory Group. The events sector is diverse: its activities range from business meetings, conferences, and exhibitions to sports and cultural festivals—all of which have impacts on the economy, environment and society. These impacts need to be considered, measured and shared in order to improve the sustainability performance of the events industry. The new Event Organizers Sector Supplement (EOSS) will enable event organizers to report their sustainability performance in a comparable way. The sustainability reporting guidance, tailored for the events sector, aims to make reporting more relevant for event organizers by defining how to provide qualitative and quantitative information on sustainability issues. The guidance also helps event organizers report on more specific issues including attendee travel and legacy of the event.


Guide to Sustainable Tourism in West Sweden Launched

1/17/2012

GOTHENBURG, SWEDEN—Green holidays website Greentraveller.co.uk and the West Sweden Tourist Board have published a Guide to Green Holidays in Gothenburg & West Sweden to show how travelers can make the most of the region in a way that has a low impact on the environment and a positive impact on biodiversity conservation and on the local economy.


GMIC Sustainable Meetings Conference Set for April 22 to 25 in Montreal

1/12/2012

MONTREAL—The Green Meeting Industry Council’s (GMIC) annual Sustainable Meetings Conference will be held April 22 to 25 at the Hilton Montreal Bonaventure. The annual event, which has been growing in size each year, will include many educational as well as networking opportunities. An area for exhibitors is also part of the conference. A highlight of this year’s event is a keynote presentation by John Picard. Picard is the founder and CEO of Picard Associates, a company founded on the principles of bringing a natural systems approach to traditional business issues. Picard is one of the preeminent environmental consultants in North America. Since his start as a residential and commercial builder in the 1980s, he has pioneered a philosophy of natural systems and sustainable design in his work as a green building engineer, corporate strategist and thought leader. Over the past 20 years Picard was involved with the founding of the U.S. Green Building Council, became the original member of Interface’s Dream Team, and has helped dozens of corporate clients globally.


Eco Promotional Products Launches New E-commerce Site

1/11/2012

VERNON HILLS, ILL.—Eco Promotional Products, Inc. (EPP), an eco-friendly promotional products company, has launched its new, user-friendly e-commerce site to the public. Anytime, day or night, customers now have the option of placing orders without the need to call into the company. EPP customers’ will easily be able to navigate through product categories to make their choices. Once selected, quantity, product colors and sizes, imprint colors and uploading artwork may then be added to their cart.


Hansgrohe Launches New Enhanced Website

12/20/2011

ALPHARETTA, GA.—Hansgrohe, the kitchen and bath manufacturer and its designer brand Axor, are heading into 2012 with a new, multi-interface website. In addition to a new design, the site offers a “Hansgrohe PRO” portal, which caters to the needs of architects, designers and trade. It will also incorporate helpful and interactive features such as design and trend ideas, planning programs, a “Water Savings Calculator,” an enhanced “Shopfinder,” as well as easy “point and click” access to the company’s social media pages and feeds.


Hilton Worldwide Announces Program with Sundance Institute

12/20/2011

MCLEAN, VA.—Hilton Worldwide announced new support for Sundance Institute, a global, nonprofit organization dedicated to the discovery and development of independent artists and audiences in film and theater. Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct brands, and Waldorf Astoria Hotels & Resorts, a part of the Hilton Worldwide luxury portfolio, have been named the official hotel sponsors of the Sundance Film Festival through 2014. In addition, in partnership with the Sundance Institute Documentary Film Program (DFP), the company will launch the Hilton Worldwide LightStay Sustainability Fund & Award.


Program Aims to Position British Virgin Islands as Sustainable Destination

12/14/2011

TORTOLA, BRITISH VIRGIN ISLANDS—During a recent press conference, the British Virgin Islands (BVI) Tourist Board launched the Sustainable Tourism Environmental Program (STEP) alongside Hugh Cresser, a consultant from the firm Tetra Tech who specializes in sustainable tourism management and planning. Tetra Tech has been contracted by the British Virgin Islands Tourist Board to implement the project. The company specializes in consulting, engineering, program management, construction and technical services, and supports government and commercial clients by providing solutions focused on water, the environment, and energy. “Our environment is the biggest drawing card that we have and everybody has to do their part to be responsible in it,” said Natasha Chalwell, Policy and Product Development Manager at the BVI Tourist Board. “We’re asking everyone to join in. You may not feel that what you’re doing is important, but if everybody does it you’re going to see change affected.”


Bed Tax-Funded Grant Gets Idaho Bed & Breakfast Association’s Green Lodging Program Up & Running

12/8/2011

COEUR D’ALENE, IDAHO—Six months into its GEM Program for green B&Bs, the Idaho Bed & Breakfast Association (IBBA) now has seven properties participating. The GEM Program consists of a basic Green Lodging Program and an “Inspected GEM” Program. Whereas the basic Green Lodging Program does not include an inspection component, the Inspected GEM Program does. Brian Scott, president of IBBA, who started the association and the GEM Program along with his wife Shar, says the GEM Program is being funded through a state grant that is funded through a 2 percent state bed tax. Nonprofits are eligible to apply for the grant money. “We get some of the money back that we pay for the 2 percent bed tax,” says Brian, who also owns and operates the American Country Bed & Breakfast with his wife in Coeur d’Alene. Brian says there are approximately 200 B&Bs in Idaho, 60 of which are IBBA members. Those members interested in participating in the Green Lodging Program are asked to complete a simple worksheet.


Jump to a specific page:
Home|Privacy Policy|Terms of Use|Advertising/Media Kit|RSS|Contact Us
Copyright ©2012 Green Lodging News. All Rights Reserved. Green Lodging News is a Hasek Communications L.L.C. publication.