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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

How Consumer Insight Is a Driving Force in Navigating CSR

NATIONAL REPORT—It used to be the case that organizations were only responsible to their owners and shareholders. The primary goal was to make a profit, and if the business met that objective, it was deemed a success. Now all that has changed: Consumer insight is now a crucial driving force in corporate decision-making. Today, consumers increasingly seek to support organizations that align with their own moral and ethical views. That is particularly true of younger consumers, with Millennials and Gen Z leading the charge. According to one study, 91 percent of Millennials would switch brands to one associated with a cause...

One More Way to Publicize Your EV Chargers

In addition to the many brands and independents that are working hard to connect electric vehicle drivers with EV charging stations, so too is a Georgia-based entrepreneur with his Stay-N-Charge website. I recently spoke with Tony Booth, founder and CEO of the site that is a directory for lodgings with EV charging stations. (Click here for the article.) Whether your property has EV charging stations or not, I encourage you to check out the site. Stay-N-Charge, founded in 2021, currently has more than 1,300 properties listed. Today the site is experiencing about 7,000 to 8,000 unique visits a month. “A...

Travelers Increasingly Turning to Stay-N-Charge Directory to Locate EV Charging Stations at Hotels

ST. SIMONS ISLAND, GA.—Capitalizing on the growing percentage of road travelers who drive electric vehicles (EVs), the online Stay-N-Charge directory of lodging establishments with EV chargers in North America is gaining serious traction. A recent search on the site produced 1,353 properties with EV charging stations. The directory serves as a marketing tool for owners as well as a helpful resource for travelers looking for a place to stay and charge. Tony Booth, founder, and CEO of Stay-N-Charge, says that in the U.S. about 2 percent of car owners now drive EVs. In California it is about 15 percent. “Nationwide,...

Red Roof Partners with Canine Companions Offering Traveler Savings & Helping to Transform Lives

COLUMBUS, OHIO—Red Roof is once again partnering with Canine Companions through its Room In Your Heart (RIYH) purpose-driven program. Canine Companions is an organization that transforms the lives of people with disabilities by providing expertly trained service dogs to those in need, including veterans. U.S. Air Force Lt. Col. Ben Connor says his Canine Companions Service Dog, Sims, has brought structure and joy back to his life by doing things for him that most people take for granted. Travelers who book and stay at any Red Roof Inn, Red Roof PLUS+, HomeTowne Studios by Red Roof, or The Red Collection property from February 1,...

Sheena Chin-Greene Keeps 20-Year-Old Florida Green Lodging Program Going Strong

TALLAHASSEE, FLA.—With its Florida Green Lodging Program, the Florida Department of Environmental Protection has one of the largest state-level hotel green designation programs in the United States. As of January 10, the Program had 319 designated Florida Green Lodging properties. The program is certainly one of the oldest as well, having launched in 2004. In its assessment of lodging establishments, the points-based Florida Green Lodging Program looks at the following five categories: 1. Communication and education (customers, employees, public). 2. Waste reduction, reuse, and recycling. 3. Water conservation. 4. Energy efficiency. 5. Indoor air quality. Properties can earn one of four designations: One Palm, Two Palm,...

Hotel Ithaca Offers Solar Eclipse Package

ITHACA, N.Y.—The Hotel Ithaca, boasting 98.8 percent totality, is offering a Solar Eclipse Package on Sunday through Tuesday, April 7 to 9, to include an Eclipse Viewing Party along with special amenities. Sell-outs are anticipated, so consumers are encouraged to book now. Rooms can be reserved by visiting thehotelithaca.com or calling (607) 272-1000. The Solar Eclipse Package includes: Deluxe accommodations for two guests (additional nights may be added); Keepsake blankets for two; Eclipse-viewing eyeglasses for two; Eclipse Viewing Party from 12 p.m. to 5 p.m. on Monday; Heavy hors d’oeuvres and a cash bar; and DJ entertainment. It is a two-night minimum package....

Survey: Companies Across Nearly All Sectors Going Quiet on Green Goals

ZURICH, SWITZERLAND—South Pole’s latest annual Net Zero Report found that the majority of surveyed companies in nine of the 14 major sectors are intentionally decreasing their climate communications, otherwise known as “greenhushing”, first evidenced by South Pole in 2022. This year’s report, which surveyed over 1,400 companies with dedicated sustainability leads, across 12 countries and 14 sectors, takes a closer look at companies choosing to not publicize their climate strategies or goals and deliberately decrease or cease external communications around them. The report confirms, for the first time, that the trend of greenhushing is present across nearly every major sector around the...

hubli Partners with BeCause to Power Sustainable Meetings

COPENHAGEN, DENMARK—BeCause, the technology start-up transforming how the global hospitality, travel and tourism industries manage their sustainability data, announced an expanded partnership with hubli, the leading online marketplace and booking platform for corporate meetings, events and group hotel lodging. This partnership will allow hubli to add an ever-growing list of over 25,000 eco-labelled hotels on its platform, giving clients better visibility on a hotel’s environmental footprint and allowing them to book options that comply with their environmental, social and governance policies. With the BeCause sustainability API, hubli will be able to collect sustainability data from over sixty Travalyst-recognized certifications and automatically map it...

Using Sustainability as a Key Driver in Your Customer Retention Strategy

In the dynamic hospitality landscape, the overlap of sustainability and profitability brings a paradigm of consideration. It’s not just about shrinking carbon footprints; it’s also about broadening the horizons for revenue and loyalty. The quest to be green is now a golden key to customer retention, answering the call of the conscious traveler and carving out a market niche that marries ethical stewardship with business savvy. We know that traveler demand is growing and according to Booking.com’s 2023 report, the commitment to answering the demand is on the rise: “over 400,000 travel partners have earned a Travel Sustainable Badge, with...

A Quick Snapshot of the Net Zero Carbon Events Initiative

Over the years the events industry has agreed upon several versions of steps it should take to reduce the environmental impact of events. On December 11 at ExCeL London, the Net Zero Carbon Events (NZCE) initiative published seven best practice guidance and methodology documents to aid the global events industry in reducing carbon emissions and achieving net-zero goals. The documents range from 12 to 93 pages in length and include links to many helpful resources. Be sure to review these documents and support the efforts behind them. The seven documents include: Smart Production & Waste Management Guidance—This document is divided into...