Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.


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Premium, Greener, Healthier, Allergy-Conscious Guestrooms Getting More Attention

8/18/2016

NATIONAL REPORT—Two months ago, Delos announced the expansion of its Stay Well hotel room program into six Marriott hotels in the United States. According to Paul Scialla, Founder and CEO of Delos, the Marriott properties are the first hotel additions to the Stay Well program since October 2012. It was then that Delos landed the MGM Grand Hotel & Casino in Las Vegas as a client. (Delos has since launched a Stay Well Meetings program.) Stay Well rooms feature a number of upgrades to enhance the health and quality of a room environment—water purification, vitamin C infused shower, mattress and pillow encasements, etc. Stay Well rooms at the six Marriott hotels will be available for approximately $30 per night above prevailing rates. The notion of packaging together a group of green amenities and features, with the idea of making a guestroom healthier and more eco-friendly, and even deserving of a higher rate, is not a new one. For at least 10 years, PURE Solutions NA has worked with hotels around the world to offer PURE Rooms.


Kind Traveler Launches, Empowering Travelers to Do Good

8/2/2016

LOS ANGELES—Today the travel industry welcomes Kind Traveler, the first “Give + Get” hotel booking platform that transforms travelers into a financial force that benefits communities, the environment, and animals. Travelers “give” to a local or global charity; as reward for their donation, they “get” an exclusive rate to book directly with the world’s best hotels and unique properties. All of the donations raised on the Kind Traveler platform are given to charity. This new travel site has tremendous potential for positive global impact, considering the financial power of the seven-trillion dollar travel industry. Last year alone more than one billion trips were taken. According to Phocuswright’s “Good Travels” research study, “Nearly 75 percent of travelers polled think it’s important, somewhat important or extremely important that their travel dollars benefit the communities they visit.” Booking through Kind Traveler, donations support top-rated charities designed to impact local and global communities. The study also found that price is still the leading reason for booking with a particular travel company.


NovaCharge Launches NC-5000 Family of EV Charging Stations

7/27/2016

OLDSMAR, FLA.—NovaCharge LLC, a leading provider of electric vehicle charging solutions, announced the general availability of the NovaCharger NC-5000 series of electric vehicle (EV) charging stations. The NC-5000 series boasts a sophisticated, compact design, and features a customizable front panel enabling businesses to showcase their brand to customers and employees. This level-2 EV charger features a rugged housing and a hardened rubber charging gun making the unit ideal for all weather environments. The NC-5000 line is built for heavy usage, and is available in both wall and pole mount configurations.


Sustainable Practices Drive Destination Choice for Majority Of Travelers, New Research Unveils

7/13/2016

NATIONAL REPORT—A majority of travelers in the United States spend more money per trip, travel more frequently and stay longer when destinations offer sustainable practices, according to a report released by Sustainable Travel International and Mandala Research. The 2016 Role of Sustainability in Travel & Tourism report revealed compelling results, most notably that 60 percent of U.S. travelers (105.3 million) have taken a “sustainable” trip in the last three years and that these travelers are extremely valuable to the tourism industry. These travelers spend more (on average $600 per trip), stay longer (seven days compared to four days) and bring higher benefits to local communities including job creation, giving-back and volunteering. Visit California, a nonprofit organization that works in partnership with the state’s travel industry to develop marketing campaigns that drive tourism to the state, was a lead sponsor of the study. “The findings show that tourists, especially California tourists, value and intentionally seek sustainable tourism options,” said Visit California President & CEO Caroline Beteta. “A sustainable mindset is woven into the California brand, and travelers who come here will find California’s travel industry is leading the way in sustainable practices.”


Vero Water Expands Water Brand Nationally

7/11/2016

MIAMI BEACH, FLA.—Vero Water, a leading provider of luxury still and sparkling water to the hospitality industry, announced the debut of the Vero Water Tower and a sneak-peek at the VERO+4 at the National Restaurant Show. Both systems were designed specifically to meet the needs of large independent and national accounts. Vero Water offers great tasting luxury still and sparkling water—on site and on demand—swiftly, profitably, and sustainably by transforming tap water through its proprietary purification system.


Galena, Illinois Launches Program to Recognize Green Lodgings

6/29/2016

GALENA, ILL.—The City of Galena, Ill., already a leader in green practices as a municipality, now features lodging properties that are earning green badges by meeting criteria set forth by the Galena Area Green Designation Committee. Since the program was launched two weeks ago, eight Galena hotels and bed and breakfasts have completed applications indicating their desire to reduce waste, improve efficiencies and meet certain requirements to earn the designation. Once officially approved, those eight will be able to market themselves as green lodging properties to help visitors seeking green destinations while improving the environment and enjoying the cost savings of green practices. “This committee first gathered one year ago to begin creating a program that was achievable but meaningful,” said VisitGalena President & CEO Chris Hamilton while recognizing the first eight applicants last week. “Having so many jump at the chance to join the movement so quickly indicates a desire in our hospitality industry to provide not only great service to our visitors but also to provide that service with a conscience.”


Delos Announces New Stay Well Rooms at Six Marriott Hotels

6/16/2016

NEW YORK—Delos is expanding its Stay Well hotel room portfolio into a handful of Marriott International hotels. The company has now completed the installation of Stay Well rooms at six Marriott properties, including Charlotte Marriott City Center, Atlanta Marriott Marquis, Richmond Marriott Short Pump, Residence Inn Orlando Lake Nona, Courtyard Orlando Lake Nona and Tampa Marriott Waterside Hotel & Marina.


Caesars Entertainment Expands Responsible Meeting Initiatives

6/6/2016

LAS VEGAS—Caesars Entertainment Corp. announced that its Responsible Meetings (RM) group is expanding its service offerings with the release of a new “Meetings for Good” menu of community service opportunities at select properties. The new Meetings for Good menu will promote stronger community engagement among Caesars-operated resorts, their meeting customers, and local nonprofit organizations. Participating nonprofits include organizations dedicated to seniors, environmental sustainability, education, health and wellness, deployed soldiers and veterans. A meetings customer seeking an eco-friendly team building experience, for example, could help Clean the World build hygiene kits for distribution to impoverished people to help reduce hygiene-related deaths. “We strive to ensure that our clients hold outstanding meetings and events while also contributing economic, social, and environmental benefits to society at our meeting venue locations,” said Jordan Clark, Vice President of Sales for Meetings & Events. “That’s why it’s important to us that our corporate citizenship efforts are embedded in our meetings offerings, allowing clients to reduce costs and meet responsibly.”


Mandapa Offers Eco Adventures for ‘Mini Explorers’

5/31/2016

UBUD, INDONESIA—Nestled in the heart of Ubud, where ancient stone carvings, scenic plantations, and rich cultural traditions await exploration, Mandapa, a Ritz-Carlton Reserve invites young experience collectors to go on a learning adventure with its new immersive program, “Mini Explorers” at Mandapa Camp. Tailored for children or the entire family to enjoy, Mini Explorers offers a chance to learn new skills, make new friends, and take part in a wide range of creative activities, all under expert supervision.


Westin Cooks up Competition for New ‘Eat Well Menu for Kids’

5/26/2016

WASHINGTON, D.C.—From the fifth annual Building a Healthier Future Summit hosted by The Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to make healthier choices easier for busy parents and families, Westin Hotels & Resorts announces its continued commitment to build healthier futures for children.


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