Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.


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Embassy Suites Brea Adds PURE Rooms

10/1/2014

BREA, CALIF.—The Embassy Suites Brea (Calif.), North Orange County’s only full-service, all-suite hotel, has added 10 new allergy-friendly guestrooms. The hypoallergenic rooms will be provided by PURE Rooms, an allergy travel company with nearly 300 affiliated hotels nationwide.


Electric Vehicle Program Introduced at Four New York Hampton Hotels

9/25/2014

ALBANY, N.Y.—Four Albany-based Hampton hotels are making eco-conscious travel more of a reality with electric vehicle (EV) charging stations now offered upon booking. The program, called Green Electric Vehicle, launched as a pilot at the Hampton hotels in Albany and is in the process of branching out to other Hilton Worldwide hotels in the United States. The initiative allows travelers to book a room at a participating Hilton Worldwide hotel and reserve a parking space with a Skychargers-managed GE charging station. For travelers renting a car during their stay, Hertz provides a broad EV fleet at the Albany International Airport. More Hilton Worldwide hotels within the Albany area will be installing the charging stations early next year. “Hilton Worldwide is committed to living sustainably, and helping our guests maintain their sustainable habits while on the road,” said Brad Freet, Senior Director, Product, Quality & Innovation, Hilton Worldwide. “This EV program provides the means for guests to choose a more eco-friendly travel option and is a natural extension of our current renewable and energy efficiency initiatives.”


Provenance Hotels Offering ‘We Heart Boobies’ Rates

9/25/2014

PORTLAND, ORE.—This October during National Breast Cancer Month, Provenance Hotels’ Hotel Max in Seattle and Hotel deLuxe, Hotel Lucia and Sentinel in Portland are teaming up with The Keep A Breast Foundation to offer “We Heart Boobies” fund raising rates on rooms, “i heart boobies” bracelets and pink cocktails with proceeds benefitting education and awareness programs that use art, creative expression and grassroots action to inform young people about methods of prevention, early detection, coping and support.


Hong Kong’s Cosmo Hotel Adds Green Floor

9/17/2014

HONG KONG—Cosmo Hotel Hong Kong has a newly launched green floor. All of the guestrooms located on the green floor are stocked with a range of natural in-room amenities. Cosmo Hotel Hong Kong is also one of the few certified green hotels in Hong Kong to have introduced a 100 percent indoor smoke-free policy in the entire hotel property.


Marriott Hotels Debuts Healthy Vending Machine

9/9/2014

BETHESDA, MD.—Marriott Hotels, the flagship brand of Marriott International, Inc., launched its first traveler-inspired innovation—a healthy vending machine, featuring handcrafted salads, sandwiches and snacks made fresh everyday using local ingredients. The working prototype debuted in the lobby of the Chicago Marriott O’Hare, offering travelers healthy food options available all day and night during their journey. The innovation was inspired by Anjana Kallarackal, a 21-year-old college student, who answered the call to join Marriott Hotels in co-creating the future of travel as part of its Travel Brilliantly campaign. In looking to bring Anjana’s idea to life, Marriott Hotels reached out to Chicago start-up Farmer’s Fridge, which has taken an innovative approach to making healthy, delicious food easier to access. The company’s kiosk, one of 12 in the Chicago area, will be located in the Chicago Marriott O’Hare for the next five months for testing with guests. Items curated and prepared daily by Farmer’s Fridge will be offered for sale in distinctive packaging, ranging in price from $3 to $12 dollars.


PURE Solutions Unveils New Allergy Travel Booking Site

9/3/2014

BUFFALO, N.Y.—Travelers looking for allergy-friendly options need look no further than PURE Solutions’ new booking engine. PURE Solutions, a pioneer in the allergy travel movement, has launched a new booking engine that will allow visitors to search exclusively hypoallergenic hotels and to reserve a guestroom online through the company’s website.


Audubon International Partners with Bookdifferent.com

8/27/2014

TROY, N.Y.—Audubon International’s Green Lodging Program has partnered with hotel booking website Bookdifferent.com to encourage travelers to stay in hotels that are certified by eco-labels as having environmentally friendly practices. The Netherlands-based not-for-profit booking site is the first in the world to indicate which hotels have obtained certification.


GLP Films, GSTC Announce Strategic Partnership

8/20/2014

LOS ANGELES—GLP Films (GLP), a hybrid film production and marketing company, and the Global Sustainable Tourism Council (GSTC), a leader in establishing and managing standards for sustainable tourism, have formalized a strategic partnership to showcase GSTC destinations at the forefront of sustainable development through a new storytelling initiative. GLP Films will produce compelling new film content celebrating GSTC destinations, with the aim to share these stories with the global travel community to promote sustainable destination development.


Westin Unveils Next Stage of Year-Long Well-Being Program

8/18/2014

STAMFORD, CONN.—Westin Hotels & Resorts unveiled the next stage of its year-long Westin Well-Being Movement with the announcement of two new nutrition-focused partnerships with SuperChefs and The Juicery and the newest member of the brand’s Well-Being Council, dietician Ashley Koff RD.


TripAdvisor Launches GreenLeaders Program in Europe

8/7/2014

LONDON—TripAdvisor, the world’s largest travel website, announced the launch of the TripAdvisor GreenLeaders program in Europe to help travelers around the world plan greener trips by highlighting hotels and B&Bs engaging in environmentally-friendly practices. More than 6,000 properties around the world have so far been awarded TripAdvisor GreenLeader status. Developed in consultation with the Carbon Trust, the UK Green Building Council, the United Nations Environment Programme, and the International Tourism Partnership, qualifying hotels and B&Bs are awarded TripAdvisor GreenLeaders status based on the green practices the property has in place. A TripAdvisor survey has revealed that there is a demand for more green choices with more than a quarter (26 percent) of European travelers* actively making eco-friendly travel choices in the last 12 months, and a third (33 percent) planning to do so in the next 12 months. The surveyed also revealed that nearly one in ten European travelers (9 percent) say they have chosen to stay at a particular hotel because of their green policies.


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