Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at

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Home2 Suites By Hilton’s ‘Fresh, New Way’ Video Campaign Takes Playful Approach Toward Sustainability


MCLEAN, VA.—From bushes applauding recyclers and street performers tipping their audience, to a revolving door offering compliments and an unexpected makeover at the DMV, everyday experiences can be made a bit better with an unexpected twist. Home2 Suites by Hilton, Hilton Worldwide’s award-winning mid-tier, all-suite hotel brand, is celebrating this mindset and inviting travelers to think about extended stay travel in a “fresh, new way” with the launch of a new surprise and delight campaign in conjunction with the brand’s 50th hotel opening. The “fresh, new way” campaign, filmed in Atlanta, includes four videos showcasing how challenging the status quo of ordinary, everyday experiences can be made better with an original approach. This concept is reflected by Home2 Suites. “Life on the road can be monotonous, but at Home2 Suites we want to exceed guest expectations, taking the familiar and delivering more than expected,” said Christian Kuhn, Vice President of Marketing, Home2 Suites by Hilton.

Hilton Garden Inn Murfreesboro Adds 10 PURE Rooms


MURFREESBORO, TENN.—The Hilton Garden Inn Murfreesboro, a new hotel located 30 minutes outside Nashville, has added 10 hypoallergenic PURE Rooms to provide an allergy travel alternative for its guests. “PURE Rooms will offer a more comfortable stay to our guests with allergies,” said David Allison, General Manager at the Hilton Garden Inn Murfreesboro. “As a new hotel, we strive to meet the latest standards for health and wellness, which PURE Rooms help enable us to do.”

Harith Wickrema, Wearing Many Green Hats, is ‘Visionary’ in More Ways Than One


ST. JOHN, U.S. VIRGIN ISLANDS—As Chief Visionary Officer and owner of the eight-suite Eco Serendib Villa and Spa on St. John, U.S. Virgin Islands, Harith Wickrema is adamant about providing luxury experiences for guests that “excite, educate, and entertain.” “Eco Serendib Villa and Spa is proof that you do not necessarily have to sacrifice luxury and modern conveniences to live a greener existence,” Wickrema says. Wickrema, who grew up in Sri Lanka where “eco” efforts were standard out of necessity, readily admits that his property is not perfect when it comes to sustainability but he has gone far beyond what is standard to reduce the property’s environmental footprint. The list is very long and can be seen on Eco Serendib’s website but some of the property’s most significant initiatives include: 69 rooftop solar panels, kitchen appliances that use less energy than a 100-watt bulb and are made from as much as 75 percent recycled materials, a gray water system for irrigation, and three separate 20,000-gallon cisterns to collect rainwater.

Provenance Hotels Rev Up Green Travel with Zipcar and Tesla


PORTLAND, ORE.—Provenance Hotels, with six locations in Washington and Oregon, is raising the bar on sustainable travel by partnering with the experts in car sharing services and electric vehicle technology—Zipcar and Tesla Motors—to make it even easier and more affordable for guests to use alternative transportation when visiting the eco-conscious cities of Portland, Seattle and Tacoma. Provenance Hotels’ art-filled hotels are conveniently located downtown within steps of each city’s light rail routes, making them the perfect getaways for those who want to go car free. When guests who are Zipcar members need or want to venture further, Zipcar, the world’s leading car sharing network, is a cost-effective and sustainable membership based option for exploring with plenty of vehicles conveniently parked close to hotels. To incentivize guests to try car sharing by becoming new Zipcar members, Zipcar and Provenance Hotels have partnered to offer $50 in free driving credit when travelers sign up for Zipcar’s Occasional Driving Plan or a Monthly Rate Plan of $6/month.

Centara Grand Resort Krabi Launches Water Bottling Plant


BANGKOK—Green tourism has become an important trend in recent years, with travelers and hospitality operators alike all doing their best to minimize the impact that tourism can have on the environment. Centara Grand Beach Resort &Villas Krabi, which is set directly on the beach in a small bay that can only be reached by boat or along a pathway through the national park that surrounds the resort is especially aware of its environmental responsibilities. Last year it was awarded EarthCheck Silver Certification for its environmental management programs. As part of the resort’s ongoing commitment towards environmental responsibilities, Centara Grand Krabi has launched its own water bottling plant using a reverse osmosis system. Also known as hyper filtration, this process allows the removal of particles as small as ions from a solution.

Mozie Bicycles Now Available at Bardessono Hotel and Spa


SAN FRANCISCO—Mozie Bicycles, a leader in fashionable, upscale transportation with European vintage spirit, announced that its continued expansion of partnerships with luxury resorts and hotels now includes Bardessono Hotel and Spa in Yountville, Napa Valley, Calif. Bardessono now offers complimentary Mozie bicycle rides as part of their fleet so guests can explore the local neighborhood and landscapes.

NYLO Hotels Installs Electric Vehicle Charging at DFW Locations


DALLAS—NYLO Hotels, LLC announced they are providing Tesla Motors charging stations at NYLO Dallas South Side, NYLO Irving/Las Colinas and NYLO Plano at Legacy. The service began on October 10. Each DFW-area NYLO Hotel will have three charging stations for electric car owners to use for free on a first come, first serve basis. “We are thrilled to offer NYLO guests a chance to charge up their Tesla vehicle,” said Mike Mueller, CEO of NYLO Hotels. “We believe in the Tesla brand and installed stations because they are reinventing the way people buy cars. This relationship will enhance NYLO’s commitment to be at the leading edge of environmentally friendly hotels, and it will also allow us to provide a wider range of excellent and unique services to our guests.” The Tesla Motors Model S is the world’s first premium electric sedan, designed from the ground up to take full advantage of electric vehicle architecture. In June, California-based Tesla Motors opened a gallery at Dallas’ popular NorthPark Center to join similar galleries in Austin and Houston.

Fairmont Beijing Partners with BMW to Showcase i Series


BEIJING—Fairmont Beijing is partnering with BMW in a showcase of the luxury carmaker’s new electric, environment-friendly i Series. Guests booking airport transfers and the Fairmont Beijing’s “Passion Package” are being transported around the city for the next two months, to experience first-hand the unique sustainable features of the ground-breaking, emission-free concept.

Green Key Global Included in MPI’s Affinity Program


OTTAWA, ON.—Green Key Global announced their inclusion in Meeting Professionals International’s (MPI) Affinity Program, an initiative designed to give back to the meeting and event industry through the MPI Foundation Education Endowment.

Embassy Suites Brea Adds PURE Rooms


BREA, CALIF.—The Embassy Suites Brea (Calif.), North Orange County’s only full-service, all-suite hotel, has added 10 new allergy-friendly guestrooms. The hypoallergenic rooms will be provided by PURE Rooms, an allergy travel company with nearly 300 affiliated hotels nationwide.

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