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We Are Water Foundation, Diamond Resorts Partner to Launch Sustainable Water Usage Initiative at European Resorts


LAS VEGAS—Diamond Resorts, a global leader in the hospitality and vacation ownership industries, has partnered with the We Are Water Foundation to launch an initiative that encourages travelers to make a rational and sustainable use of water.

As part of the initiative, Diamond Resorts will be educating members, owners, guests and team members to make a reasonable and sustainable use of water within all of the company’s European properties. With help from We Are Water, Diamond Resorts will hold programs aimed at informing people of their water usage and encouraging them to make simple changes, such as reusing bath towels and limiting water usage in their accommodation, which can have big impacts.

“It is an honor for us to form part of this strategic alliance with such an important partner as committed to the environment as Diamond Resorts,” explained Xavier Torras, the Director of the We Are Water Foundation. “We are confident that, together, we will achieve a more sustainable use of water and expand the resources to ensure it reaches the people who have least and who need it most.”

As a company, Diamond Resorts has made strides to reduce the travel industry’s impact on the Earth. All of Diamond’s European properties have Sustainability Ambassadors, who help carry out various initiatives such as educating guests on recycling at the resort. Many of Diamond’s properties also have sustainable gardens, where team members grow herbs or vegetables for members, owners and guests to use while staying at the resort.

“Sustainability is a priority for Diamond Resorts and this collaboration further reaffirms our focus on changing the way resorts and travelers use water,” said Suzana Gomercic, Senior Vice President of European Resort Operations for Diamond Resorts. “We are committed to reducing our footprint for a better future.”