SAN FRANCISCO—Volta, an industry leader in developing innovative and highly-used electric vehicle charging networks, revealed a new visual direction with the debut of a completely reimagined charging station to go with its business model. The design embodies a decade of experience in building charging infrastructure that is economically viable, free to drivers and optimized for the rapidly growing electric vehicle community.
The station cuts a slim airfoil-like silhouette with design focused on both the experience of the user and the impact to the community. Throughout the charging process, the station communicates real-time status using emotive and intuitive external lighting. A Volta signature, the station incorporates high-resolution 55-inch displays to showcase content from sponsoring partners as well as community-oriented messages.
Using a combination of data-driven forecasting and strategic partnerships, Volta secures premier charging locations while offering seamless, simple and free charging to drivers. At its core, Volta has optimized the convergence of electric vehicles, real estate owners and brands. Brick-and-mortar locations want amenities to attract upscale customers. Brands seek opportunities for meaningful lift in an ever-challenging advertising market. Drivers want convenient and inexpensive fuel. By weaving an intelligently-built charging network into the paths of customers’ lives, Volta satisfies each stakeholder.
Chargers Experience More Usage Than Others
“We are playing a central role in accelerating the adoption of electric vehicles,” said Scott Mercer, Founder and CEO, Volta. “For adoption to grow, the available infrastructure must intelligently evolve to meet increased demand. Our chargers experience three times more usage compared to other charging networks, and the economics of our network are by far the best. This new station is a powerful tool in our mission to vanquish the fossil fuel industry.”
Volta selects where to install charging stations using data modeling to map current demand and predict future growth. With stations in nine of the nation’s top 20 electric vehicle markets, regional networks are thoughtfully expanded to lead local electric vehicle market penetration. Similarly, Volta matches stations’ charging speeds to the anticipated onsite customer experience.
Volta believes that iconic design can inspire individuals and the community at large towards an electric future. As demand increases for Volta’s charging services, and new installations continue to accelerate, the company’s media network becomes an increasingly valuable platform for brands looking to reach an increasingly elusive high-value audience and generate measurable brand affinity.
The eye-catching new model was designed in partnership with KISKA, a European design studio. Volta’s new station is designed to work with all electric vehicles. Installations are expected to begin at the end of the year.