Home News & Features Two Victoria Hotels Lead the Way in Supporting Indigenous Tourism Association of...

Two Victoria Hotels Lead the Way in Supporting Indigenous Tourism Association of Canada


VICTORIA, B.C.—Starting March 1, 2024, The Parkside Hotel & Spa and Huntingdon Manor are directing a portion of their Climate Contribution Fee—aimed to support sustainable initiatives—to the Indigenous Tourism Association of Canada (ITAC).

Indigenous Tourism is currently the fastest-growing market segment in the tourism sector. ITAC helps to promote and develop authentic Indigenous tourism experiences across Canada. Their Indigenous Tourism Destination Fund (ITDF) offers a collaborative approach for both Indigenous and non-Indigenous businesses to support the growth in Canada. By supporting this initiative, partners of ITAC help fulfill the Truth and Reconciliation Commission Call to Action #92 by fostering respectful relationships and ensuring Indigenous communities benefit economically from land and resource utilization.

Erin Cassels, General Manager of Huntingdon Manor, shares, “The Indigenous Tourism Destination Fund is a great opportunity for visitors to make a tangible contribution towards reconciliation efforts in Canada, and at Huntingdon Manor, we are proud to support this initiative. For us, this is one step in our company’s reconciliation journey. We hope to find many more ways to engage in meaningful ways to support Indigenous tourism both in Canada and locally in Victoria.”

“Supporting ITAC through the Indigenous Tourism Destination Fund is not just an honor but a privilege. At The Parkside Hotel & Spa, we recognize the profound importance of preserving and celebrating Indigenous culture and heritage,” shares General Manager Trina White.

Since opening in 2009, The Parkside Hotel & Spa has been an industry leader in practicing and promoting sustainable tourism and social responsibility. Part of this commitment includes signing a Memorandum of Reconciliation, becoming Friends of the Songhees in 2021—and becoming the first hotel in Greater Victoria to do so. Through this initiative, The Parkside Hotel & Spa (together with Huntington Manor) collectively aims to raise awareness about ITAC’s impactful work.