SEATTLE—1 Hotels, the mission-driven luxury lifestyle brand founded by hospitality visionary Barry Sternlicht, announces the opening of 1 Hotel Seattle, a new sanctuary of sustainability and sophisticated design in the heart of the Pacific Northwest. Set in the South Lake Union neighborhood—home to some of Seattle’s most innovative tech companies—this nature-inspired retreat combines sustainable luxury, hyper-local culinary experiences, and the rugged elegance of the region’s landscapes. “Seattle is a city where nature and innovation coexist beautifully—and that’s exactly what we aimed to capture with this property,” says Barry Sternlicht, Founder of 1 Hotels and Chairman of Starwood Hotels. “This city...

Populus Hotels is distinguishing itself from other hotel groups in the U.S. with its collection of carbon positive hotels in Denver and Seattle. Carbon positive means the two hotels, through various efforts, are going beyond carbon neutrality by removing more carbon dioxide from the atmosphere than is emitted. Kudos to Urban Villages, a leading developer and environmental steward, for creating the brand. It has done so in collaboration with Aparium Hotel Group, an operator of independent, luxury lifestyle hotels. Each property is a great story of green design, innovation and respect for the local and global environment. “Urban Villages’ mission is to...

PARIS—Ahead of World Ocean Day (June 8), Novotel marks the first anniversary of its transformative three-year partnership with the World Wide Fund for Nature (WWF), reaffirming its commitment to protecting the wellbeing and longevity of the ocean with the launch of two new food policies: Novotel’s Sustainable Seafood Principles in partnership with WWF France and the launch of a pioneering global Plant-Forward food ambition across 600 hotels. “At Novotel, we are taking decisive action to protect our oceans, and the partnership with WWF is a driving force of this commitment,” said Jean-Yves Minet, Novotel Global Brand President. “Through their guidance and expertise, we can drive change at...

SEATTLE—Populus Hotels, a collection of carbon positive hotels that celebrate and protect the natural world, announced that Populus Seattle has secured two thousand tons of certified carbon credits as a part of its evolving, nature-based sustainability strategy. The certified carbon credits serve to offset the property’s embodied carbon footprint, equating to 1,630 mTCO2e*, making Populus Seattle the second carbon positive hotel in the country by its opening on May 22, 2025, in the city’s storied Pioneer Square. For this latest initiative, Populus Seattle worked with King County’s Forest Carbon Program to acquire high integrity, Verra certified forest carbon credits from King County-based projects whose core impacts include supporting land...

NATIONAL REPORT—As conversations around sustainability grow across industries, hoteliers have to ask: Is this something we should be focusing on? If you’re going for a higher star rating, sustainable operations initiatives may be a lot lower on your priority list than daily room cleanings, providing hair dryers and other star requirements. However, sustainability may be more valuable for your hotel than you realize. It can reduce water and energy consumption and staff workloads, potentially saving you money. Sustainable operations initiatives can also be marketing differentiators, helping you showcase the value of your hotel beyond good star ratings. Below, we look at why sustainable tourism...

SUNNYVALE, CALIF.—Treehouse Hotels has officially landed stateside with its first U.S. outpost: Treehouse Hotel Silicon Valley, a happiness-inducing hotel that’s part of the playful lifestyle brand created by hospitality innovator Barry Sternlicht, Founder and Chairman of Starwood Hotels. Treehouse Hotels first took root in 2019 with a celebrated location in London’s Marylebone neighborhood and is continuing to grow—with a much-anticipated second U.K. act that just opened in Manchester and even more global locations on the horizon. Now open in Sunnyvale, Calif., the new Treehouse Hotel Silicon Valley brings Treehouse Hotel’s trademark blend of whimsy and warmth to America’s innovation capital. A...

Just a few years into my time as a lodging industry journalist—1992—the U.S. Environmental Protection Agency (EPA) launched the Energy Star program. This was during the administration of President George H.W. Bush. Since then, according to EPA, the program has grown to encompass tens of thousands of organizations, utilities, and state and local governments who have partnered with the government to save energy and reduce emissions. With their help, EPA works to identify and dismantle the unique market barriers that prevent progress, and to provide the information and stability that private markets need to thrive. The environmental impacts are...

SEATTLE—In honor of Earth Day, Sustainable Travel International released the latest episode of its Sustainable Travel: Where Next? docu-series spotlighting Zurich, Switzerland’s approach to responsible tourism. Produced in partnership with BlackRook Media, the short-form documentary reveals how sustainability in Zurich is a true community effort, rooted in local life and naturally extending to the visitor experience. From mobility and the arts to food and fashion, Zurich demonstrates how solutions that work for residents also enrich tourism, engaging visitors in creative initiatives that benefit both the city and the world. By showcasing the city’s efforts, the episode aims to inspire...

BERLIN—The World Sustainable Hospitality Alliance (the Alliance) announced the signing of a Memorandum of Understanding (MOU) with OceanShot and Deborah Brosnan & Associates during the Hospitality and Tourism Panel at the Sustainable Markets Initiative (SMI) CEO Summit in London. This landmark partnership highlights a shared commitment to integrating nature-based solutions into the hospitality industry, aiming to achieve Net Positive Hospitality through practical, science-driven, and regenerative solutions that benefit both the environment and the sector. The MOU will be effective for three years, focusing on key milestones such as the development of a comprehensive framework, implementation of pilot programs, and ongoing evaluation...

Green Lodging News reported earlier this week that Choice Hotels International, Inc. had released its 2024 Sustainability Report. The report covers the fiscal year of January 1, 2024, through December 31, 2024. Choice is one of the largest lodging franchisors in the world, with over 7,500 hotels representing more than 650,000 rooms in 46 countries and territories. Choice’s sustainability strategy and initiatives, many of which align with the United Nations Sustainable Development Goals (UN SDGs), demonstrate its commitment to being a responsible steward for people and the planet. “We are committed to propelling the success of others and building a...