Just a few years into my time as a lodging industry journalist—1992—the U.S. Environmental Protection Agency (EPA) launched the Energy Star program. This was during the administration of President George H.W. Bush. Since then, according to EPA, the program has grown to encompass tens of thousands of organizations, utilities, and state and local governments who have partnered with the government to save energy and reduce emissions. With their help, EPA works to identify and dismantle the unique market barriers that prevent progress, and to provide the information and stability that private markets need to thrive. The environmental impacts are...

SEATTLE—In honor of Earth Day, Sustainable Travel International released the latest episode of its Sustainable Travel: Where Next? docu-series spotlighting Zurich, Switzerland’s approach to responsible tourism. Produced in partnership with BlackRook Media, the short-form documentary reveals how sustainability in Zurich is a true community effort, rooted in local life and naturally extending to the visitor experience. From mobility and the arts to food and fashion, Zurich demonstrates how solutions that work for residents also enrich tourism, engaging visitors in creative initiatives that benefit both the city and the world. By showcasing the city’s efforts, the episode aims to inspire...

BERLIN—The World Sustainable Hospitality Alliance (the Alliance) announced the signing of a Memorandum of Understanding (MOU) with OceanShot and Deborah Brosnan & Associates during the Hospitality and Tourism Panel at the Sustainable Markets Initiative (SMI) CEO Summit in London. This landmark partnership highlights a shared commitment to integrating nature-based solutions into the hospitality industry, aiming to achieve Net Positive Hospitality through practical, science-driven, and regenerative solutions that benefit both the environment and the sector. The MOU will be effective for three years, focusing on key milestones such as the development of a comprehensive framework, implementation of pilot programs, and ongoing evaluation...

Green Lodging News reported earlier this week that Choice Hotels International, Inc. had released its 2024 Sustainability Report. The report covers the fiscal year of January 1, 2024, through December 31, 2024. Choice is one of the largest lodging franchisors in the world, with over 7,500 hotels representing more than 650,000 rooms in 46 countries and territories. Choice’s sustainability strategy and initiatives, many of which align with the United Nations Sustainable Development Goals (UN SDGs), demonstrate its commitment to being a responsible steward for people and the planet. “We are committed to propelling the success of others and building a...

PARIS—Accor announces the launch of its white paper, Sustainable Expansion of Greek Tourism, an industry report exploring how sustainability can drive long-term growth and resilience in Greece’s tourism sector. In 2024, Greece welcomed a record-breaking over 35 million international visitors, reaffirming its status as one of the world’s top travel destinations. As tourism continues to thrive, so does the need for responsible expansion—one that balances economic growth with environmental stewardship and cultural preservation. With its strong and expanding presence in Greece, Accor considers the country a strategic priority, and this white paper reflects its commitment to supporting the evolution of sustainable...

LONDON—As India rapidly matures in global and economic influence, so does the buying power of its vast and adventurous traveling population. According to new research by MMGY Travel Intelligence, passport-carrying adults in India intend to spend an average of $4,755 on leisure trips in the next 12 months, pinpointing a 14 percent increase in spending over the past year. This and other findings are at the core of Portrait of Indian International Travellers—which unveils key new insights into the travel behaviors, motivations and preferences of Indian travelers exploring abroad. “India is rapidly emerging as one of the world’s most influential outbound travel markets,” said...

NORTH BETHESDA, MD.—Choice Hotels International, Inc., one of the world’s largest lodging franchisors, released its 2024 Sustainability Report. “At Choice Hotels, we are dedicated to building a better tomorrow, today, by integrating sustainable practices across our business,” said Megan Brumagim, Vice President, Upscale Brands and Chief Sustainability Officer for Choice Hotels International. “Our 2024 Sustainability Report highlights our commitment to reducing our environmental footprint and driving long-term value for hotel owners. We are proud of the progress we’ve made and remain energized to continue our journey towards a more sustainable tomorrow.” Key Highlights of the 2024 Sustainability Report Carbon Emissions: Choice Hotels has reported...

DULUTH, MINN.—Loll Designs, the made-in-the-USA outdoor furniture design manufacturer, received the distinctive GOLD certification under the TRUE (Total Resource Use and Efficiency) rating system. Awarded by Green Business Certification Inc., a leading independent sustainability and health certification body, TRUE helps facilities measure, improve, and maximize zero waste performance through sustainable waste management and reduction practices, contributing to positive environmental and global health impacts. Founded on principles of thoughtful design, the responsible use/reuse of recycled materials, and a deep appreciation for the environment, Loll embodies what it means to be a sustainable product, process, and company. Today, Loll is proud to...

BERLIN, GERMANY—Caribbean Tourism Organization (CTO) Secretary-General Dona Regis-Prosper called for immediate and tangible climate action, financing and collaboration to protect tourism-dependent destinations during a high-profile panel discussion at ITB Berlin, one of the world’s leading travel trade shows. Regis-Prosper was speaking during a panel titled, “From Promise to Progress: Steering Tourism in Challenging Times”, alongside global tourism executives from the World Travel and Tourism Council (WTTC), the World Sustainable Hospitality Alliance, the European Commission, and NECSTouR. Highlighting the Caribbean’s vulnerability to climate change, Regis-Prosper stressed the urgent need for practical tools and financing to help tourism-dependent regions navigate escalating climate impacts. “Sustainability is our...

WILLEMSTAD, CURAÇAO—As destinations worldwide struggle with overtourism, the Caribbean Island of Curaçao is taking a forward-thinking approach that prioritizes high-value, low-impact tourism growth and long-term resilience over short-term gains. In partnership with Sustainable Travel International and the George Washington University International Institute of Tourism Studies, Curaçao is implementing a Destination Carrying Capacity Study, a 360-degree framework evaluating the economic, environmental, and social impacts of increasing tourism. By shifting the focus from sheer volume to a more holistic measure of tourism’s value, this initiative aims to create a balanced, mutually beneficial industry that maximizes economic benefits while safeguarding the island’s ecosystems, preserving...