MAGNOLIA, ARK.—Southern Aluminum has hired Kevin Diedrick as the company’s new Director of Design and Innovation.
Diedrick brings with him more than 15 years of design and new product development experience. He has worked in the hospitality and residential markets. In his role previous to joining Southern Aluminum, Diedrick was the Director of Design for Brown Jordan, an iconic outdoor luxury furniture brand that works extensively with Marriott and other leading hotel brands. At Brown Jordan, Diedrick led the charge in the areas of conceptual design as well as the development and testing of new products. Diedrick also served as a Senior Designer at Brown Jordan Services and at Yotrio Group.
Allison Schultz, CEO of Southern Aluminum, said, “We are thrilled to have Kevin on our team. Many of the markets we serve have changed in recent months, but what will never change is Southern Aluminum’s commitment to developing innovative products that help our customers stand out. Kevin’s unique background and boundless creativity will take us to the next level of product development and ensure we remain the leader in meeting and event furniture.”
John Menghini, EVP of Sales & Marketing, said, “We’re beyond excited to welcome Kevin to the Southern Aluminum family. Our customers have tremendous trust in us to always be looking to the future of product design and innovation. In Kevin we have a leader who will help us meet and exceed those expectations. Kevin’s creativity and understanding of market trends will ultimately help our customers as they navigate the changing world of meetings and events.”
A graduate from the University of Wisconsin-Stout, Diedrick earned his degree in Industrial Design. He is originally from Wisconsin but now resides in Orange County, Calif.