DEERFIELD BEACH, FLA.—Serge Ferrari announced that Ilse Beterams has rejoined the company as Vice President of Serge Ferrari North America. Beginning September 1, 2019, Ilse will oversee all aspects of Serge Ferrari operations in the United States and Canada, including sales, finance, marketing, shipping and inventory management. She replaces Jules Duguay who left the company end of June.
Ilse Beterams has worked with Serge Ferrari for more than 25 years. From July 2015 to April 2018, she served as General Manager of Serge Ferrari North America where she led the division’s strategic restructuring and a 17 percent growth in sales. Prior to this role, Ilse served as Sales Manager for Northern Europe, managing sales teams in Belgium, Holland, Luxemburg, Scandinavia and the United Kingdom. She has worked directly with architects and engineers on many large projects, including the 2012 Olympic Games in London where most of the new construction included Serge Ferrari composite materials. Ilse is highly experienced with all aspects of the composite material sales process, including customer support, new market development, and new product launches.
Ilse Beterams will report to Francois Géradin, recently appointed Vice President of Sales Europe and the Americas.