Home Sales & Marketing

Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Green Lodging News Adds HEALTHY MINI BAR as Directory Partner

CLEVELAND, OHIO—Hasek Communications, the Cleveland, Ohio-based publisher of Green Lodging News, welcomes HEALTHY MINI BAR as a Green Product & Service Directory partner. HEALTHY MINI BAR is a provider of healthy, environmentally conscious amenities and specialty foods to hotel guestrooms and convenience centers. HEALTHY MINI BAR strives to meet all the definitions of healthy lifestyle, therefore the company offers a variety of  foods like low calorie options, organic, vegan, vegetarian, gluten free snacks, and diabetic friendly options, just to name a few. HEALTHY MINI BAR items do not contain high fructose corn syrup or partially hydrogenated oils/fats also known as “trans...

Vero Water Rolls Out Seven-Step Water Refining System

MIAMI—Vero Water, a Miami-based pure water resource corporation owned by entrepreneur and CEO Joshua Kunis, announces the national launch of its seven-step water refining system designed to offer high-end restaurants and hotels eco-friendly, ultra-purified and made-to-order still and sparkling water with zero carbon footprint. As green initiatives continue to gain traction in the hospitality industry, many restaurateurs and hoteliers are having to make compromises on luxuries to help build an environmentally friendly brand. One of these concessions includes making a change from offering patrons premium bottled water to filtered tap water. This method reduces the amount of energy used to...

HSMAI Adds ‘Leader in Sustainable Tourism Award’ Category to Adrian Awards

MCLEAN, VA.—The past year has presented marketing professionals within the travel and hospitality industries with an array of challenges ranging from global economic instability to the evolving field of social media marketing. Always natural adapters, these marketing gurus have conveyed their bright ideas through numerous advertising, public relations and digital marketing campaigns and initiatives. The Hospitality Sales and Marketing Association International (HSMAI) will pay homage to these individuals and recognize their inspired marketing efforts in the 54th annual HSMAI Adrian Awards competition. HSMAI has officially opened the “Call for Entries” for the 2010 awards. The early deadline for entries is...

Green Meeting Industry Council Founders Retire from Board

PORTLAND, ORE.—The Green Meeting Industry Council (GMIC), the global community solely dedicated to sustainability in the meetings and events industry, not only through education but also by spearheading research, policy and standards, announced on July 1, 2010, a transition in Board leadership for the organization. Founders Amy Spatrisano and Nancy Wilson are retiring from the Board. The new leadership team is led by Guy Bigwood, group sustainability director of the MCI Group as president of the Board; and Paul Salinger, vice president of Marketing for Oracle as president-elect. Amy Spatrisano and Nancy Wilson, co-founders of both MeetGreen and the Green...

Orlando Doubletree Introduces PURE Allergy Friendly Rooms

ORLANDO, FLA.—The Doubletree Hotel at the Entrance to Universal Orlando announced that it has become the first hotel in the city to introduce PURE Allergy Friendly Rooms. The Doubletree location has introduced an entire floor of 24 new PURE rooms which create an allergy-friendly environment and remove up to 98 percent of bacteria and viruses. Travelers who occasionally suffer from allergies and asthma can now enjoy cleaner, fresher air in their rooms and enjoy a more restful sleep during their stay. “The Doubletree Hotel at the Entrance to Universal Orlando is proud to be the first hotel in Orlando to...

Hyatt Hotels & Resorts Launches Meet and Be Green Program

CHICAGO—Hyatt Hotels & Resorts announced the launch of Meet and Be Green, a new program that encourages guests and planners to make green choices for their meetings. Dedicated Hyatt meeting planners will help source products with 100 percent recycled content where possible, find local suppliers, and maximize efforts to reduce waste to create a meeting experience that exceeds expectations and helps the environment at the same time. For new meetings booked by December 30, 2010, and held by March 31, 2011 at full-service Hyatt hotels and resorts in the United States and Canada, groups participating in the Meet and Be...

WTTC’s New Website Includes 1,900-Property Green Hotel Directory

LONDON—The home of the only British canal boat in North America, a more than 1,900-property strong Green Hotel Directory, an Earth Guest program by one of the biggest hospitality chains in the world, and an initiative to reduce building on China’s famous Mount Huangshan are showcased on a new website launched by the World Travel & Tourism Council (WTTC). The Best Practice Gateway, which can be accessed from www.wttc.org, currently features more than 20 case studies from around the world, which together help to illustrate the travel and tourism industry’s leading role in sustainability. “Travel & Tourism can be an...

Travelocity Expands Its Green Hotel Offerings in Asia-Pacific

SOUTHLAKE, TEXAS—Is green going mainstream? Travelocity reports green hotel bookings in the first quarter were 65 percent higher than their non-green counterparts. And now the company has formed a relationship with EC3 Global—a certifier of sustainable travel and tourism organizations—to show consumers sustainable hotels throughout Asia-Pacific. Unlike some travel sites, Travelocity does not accept “self-certified” hotels for its Green Hotel Directory. “It’s important that our eco-friendly leaf icon in the hotel shopping path is a symbol consumers can trust,” says Alison Presley, manager of Travelocity’s Travel for Good program. “There is no way to verify that a self-certified hotel is...

‘Tennessee Green Hospitality’ is Name of State’s New Certification Program

NASHVILLE, TENN.—The Tennessee Hospitality Association announced the statewide availability of “The Tennessee Green Hospitality” certification program. The program has been adopted from “Chattanooga Green Lodging,” already recognized as a national model for sustainable tourism planning, and just announced as a winner of The Governor’s Environmental Stewardship Award. “We already knew that this program was perfect for us to adopt statewide,” said Bill Mish, president of the Tennessee Hospitality Association. “The announcement of this prestigious award confirms that decision.” The program encourages hotels, bed and breakfasts and other lodging facilities and restaurants to be aware of their impact on the environment...

Starwood Hotels & Resorts Introduces Sustainable Meeting Guidelines

WHITE PLAINS, N.Y.—Building on a commitment to sustainability and conservation initiatives, Starwood Hotels & Resorts Worldwide, Inc. announced it has introduced sustainable meeting guidelines at every North American property. Starwood’s Sustainable Meeting Practices (SMP) will also roll out globally in 2011. The program revolves around five core components: paperless Meeting Planning, Sustainable Meeting Services, Sustainable Food & Beverage Practices, Impact Assessment Tools, and Socially Conscious Activities. Starwood operates 1,000 properties worldwide, and expects to open another 80 hotels over the next year. “Rolling this program out across North America formalizes environmental practices our hotels have been implementing and we are...