FRANKFURT, GERMANY—This year World Cleanup Day united 179 countries and 18 million devoted volunteers across the world for one day and with one aim—to clean up our planet. “Leaving everything better than we found it” is fundamental to the philosophy of Penta, the neighborhood lifestyle hotel brand. Penta employees joined forces with neighborhood volunteers to participate in the worldwide cleanup and give something back to both local communities and the planet. From China to Germany, Czech Republic to Russia, and from Southern England to Northern Scotland, the Penta Hotels plus the Head Office engaged in community cleanups of local parks, rivers and beaches.
“At Penta, we have a great appreciation for the neighborhoods that we are a part of and a huge respect for the nature that surrounds us. Our community is shaped through the same values we share as a brand. We care, we trust, we challenge, and we also give back, which are key elements of a community,” says Eugène Staal, President of Penta Hotels Worldwide.
Last December the brand launched the initiative #PentaGives as the core component of their global social responsibility campaign. With this initiative, employees dedicate their time to social projects and engage with the community, suppliers, clients, hotel guests and the neighborhood at large.
“Giving is an act that makes this world a better place. By giving, we do not simply want to transfer money to another bank account. We really want to make an impact, get involved directly and get our hands dirty,” Eugène states. During the projects selected and organized by the hotel team members, Penta was able to donate 980 working hours to cleanup projects around the world.
