COLUMBUS, OHIO—Red Roof, a leader in economy lodging, is once again opening its heart for holiday giving season. Through its latest ‘Room in Your Heart’ purpose program, travelers can help support St. Jude Children’s Research Hospital in its mission to ensure families never receive a bill from St. Jude for treatment, travel, housing or food—so they can focus on helping their child live. Through December 30, 2022, guests will receive 15 percent off their stay at any Red Roof location, and Red Roof will donate 5 percent of revenue from those stays to St. Jude kids.
“Giving is embedded in our culture at Red Roof and it is truly heartwarming to help St. Jude because every child deserves a chance to live their best life and celebrate every moment,” said Marina MacDonald, Red Roof Chief Marketing Officer.
St. Jude is leading the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases. And families never receive a bill from St. Jude for treatment, travel, housing, or food—so they can focus on helping their child live. When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20 percent to more than 80 percent, and they won’t stop until no child dies from cancer.
“St. Jude Children’s Research Hospital is a home away from home for families across the country and the world who often find themselves needing to stay on campus for months as their child receives care,” said Richard C. Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Because of partners like Red Roof and dedicated guests who choose to give back to others while spending time together on the road, families never receive a bill from St. Jude for treatment, travel, housing or food—so they can focus on helping their child live.”
