NEW YORK—PurOptima, the leading manufacturer of premium glass wall partitions and door systems, announces the addition of three new Project Delivery Partners, bringing the total number of partners across the U.S. to ten. These new partners will be working with Clover Architectural Products, the Midwest Project Delivery Management Partner, and the PurOptima team to deliver top-tier and sustainable glass wall and door systems in the Midwest.
- Klein-Dickert Glass in Wisconsin
- Architectural Glass & Metals, Inc. in Grand Rapids, Mich.
- United Glass and Panel Systems in Cleveland, Ohio
Entering into a partnership with these new partners is the result of PurOptima’s goal of introducing the U.S. design and real estate market to the highest quality, most sustainable glass wall partitions and door solutions currently available and finding the best partners to support this goal. This move is another important step to PurOptima becoming the number one choice for glass wall partitioning and door solutions across the United States and globally.
PurOptima’s Commercial Director, Kevin Mayer, comments, “As part of our U.S. expansion plans, we are thrilled to continue to grow the PurOptima brand further into the Midwest. We are excited to demonstrate to designers, architects, contractors, and building owners how specifying our glass wall systems will deliver maximum ROI, on several levels, from striking aesthetic design to market-leading acoustic performance and carbon savings. Following the launches in major hubs across the country offers the ideal next step on our expansion plans, allowing us to develop what we have learned and tailor this to meet the design needs in a new region.”
Share a Dedication to Enhancing the Built Environment
Mayer continues, “As a leader in providing bespoke workplace solutions in the Midwest, these new partners were the obvious choice to work with Clover Architectural Products and expand into Wisconsin, Grand Rapids, Michigan, and Cleveland, Ohio. Committed to delivering clients with innovative, high-performance solutions with exceptional service, their values align perfectly with ours. We also both share a real dedication to enhancing the built environment through the development of the most sustainable products and ingraining circular principles into the way we work.”
Commenting on the partnership Tom O’Malley, Partner of Clover Architectural Products says, “We are thrilled to work with these new partners to differentiate our products and expand our coverage in the Midwest. We continue to provide innovative and high-quality glass solutions with PurOptima that go deeper into the building product spec and offer a positive impact on our brands, our customers, and the environment.”
PurOptima’s continued expansion into the U.S. market comes after a major announcement that PurOptima has switched its aluminum supply to Hydro CIRCAL across the entire company. Hydro CIRCAL is a new brand of sustainable aluminum, made with a minimum of 75 percent recycled post-consumer scrap, which minimizes the carbon footprint of the products in which it’s used and makes it a significantly more sustainable option than all other aluminum products currently on the market. Recycling aluminum requires just 5 percent of the energy needed to produce primary aluminum, drastically reducing the amount of energy required. This benefit is then passed onto PurOptima’s glass partitions and doors, greatly reducing their embodied carbon, reflecting the company’s ongoing aim to become a low-emission partitions manufacturer.
Low Embodied Carbon
Mayer explains, “Currently U.S. produced aluminum has an embodied carbon of 16kgCo2, compared with a European average of 8.6KgCo2. Contrastingly Hydro CIRCAL aluminum exclusively available in the U.S. in PurOptima’s glass wall partitioning systems has an embodied carbon of 1.9 kg of CO2e/kg aluminum, down from the previous 2.3 kg of CO2e/kg which is a massive benefit for clients. We have already been able to make significant carbon reductions for clients looking to reduce their carbon footprint.”
Furthermore, Hydro CIRCAL’s arrival also demonstrates PurOptima’s commitment to circular economic principles, which sits at the heart of PurOptima’s business model. It’s another key milestone in their journey towards sustainable development and reducing their carbon footprint to zero. Fully traceable and independently third-party certified, it’s a game-changer for the PurOptima product portfolio and the building products industry at large. With this pioneering move to Hydro CIRCAL, PurOptima is now being recognized as a leader in driving real sustainable change in the commercial interior design industry.
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